Press Release
Suzhou Bay Grand Theatre Visual Design by Jiayi Lu Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Jiayi Lu recognized for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Suzhou Bay Grand Theatre Visual Design by Jiayi Lu, designed for Suzhou Bay Grand Theatre. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Suzhou Bay Grand Theatre Visual Design
Suzhou Bay Grand Theatre is a visual identity created for the annual announcement of a theatre in Suzhou, China. The design combines a keyhole and a Mobius strip. The keyhole connects two spaces and becomes a channel and a path. The Mobius strip passes through the keyhole like a key, marking the fifth anniversary of the theatre as a carrier of art. The Mobius strip also suggests infinity and refers to the form of the theatre. Elements from important repertoires are placed around the main image, returning the composition to the theme.
About Jiayi Lu
SoFeng Design Studio is a comprehensive Design studio established in Italy in 2016. In March 2018, Suzhou SoFeng Culture Media Co.,Ltd. was registered in suzhou,China. The company focuses on all creation related to art design and is committed to creating beautiful and comfortable business experience and life aesthetics for customers and the public with our inspiration and design.
Award Record
With this recognition, Jiayi Lu is a winner of 13 A' Design Awards. The awards span the editions from 2019 - 2020 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182136
- A' Design Award Page: https://competition.adesignaward.com/182136
- Media Showcase: https://www.designnewsroom.com/!182136
- Laureate Profile: https://dezigners.org/d/268581
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Suzhou Bay Grand Theatre Visual Design
- Function
- Visual Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Midnight Blue, Khaki, Dark Slate Blue, Dodger Blue and Royal Blue
- Images
- 5
- Client
- Suzhou Bay Grand Theatre
The Recognition
- Laureate
- Jiayi Lu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182136
Credits
- Team
- Jiayi Lu and Graphic Design: Lu Xiao, Photographer：Jiayi Lu
Design Details
- Unique Properties
- The Visual design for The Annual Announcement of Suzhou Bay Grand Theatre: keyhole and Mobius strip. The keyhole connects two spaces in objective form and becomes a channel and path.
- Inspiration
- As a key to open the future, the Mobius strip passes through the keyhole, indicating that Suzhou Bay Grand Theater, as the carrier of artistic works, will open a more exciting future on the occasion of its fifth anniversary.The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.
- Challenge
- The keyhole connects two spaces in objective form and becomes a channel and path. The Mobius strip intuitively indicates the meaning of infinity, and also abstractly refers to the appearance of the theater.
- Realization and Technology
- The Mobius strip, like a key to unlock the future, passes through a keyhole, symbolizing that Suzhou Bay Grand Theatre, as a carrier of art, will usher in an even more brilliant future on its fifth anniversary.
- Operation and Interaction
- The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.Art is flowing, time and space are changing, the universe is moving, there are boundaries and no limits, and any art form has the commonality of "infinite creation".
- Project Duration and Location
- The project started in March 2025 in Suzhou, China and finished in April 2024 in Suzhou, China.
- Keywords
- Branding, Corporate Identity, Visual Design
