Press Release
Sunday Park Corporate Identity by Yian Xiang Is Granted the A' Design Award in Advertising, Marketing and Communication Design
Yian Xiang honored for advertising, marketing and communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2026 /DesignNewswire/ Sunday Park Corporate Identity by Yian Xiang, designed for Xiang Yian, has been granted the A' Design Award in the Advertising, Marketing and Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Sunday Park Corporate Identity
Sunday Park Corporate Identity is a structured visual system developed for the contemporary pet lifestyle sector. The design establishes a modular framework based on disciplined typography, calibrated color relationships, and scalable grid logic. By moderating visual warmth with formal restraint, the system avoids decorative excess while maintaining accessibility. Its adaptable architecture supports consistent implementation across packaging, print, and digital environments, ensuring clarity and long-term brand coherence.
About Yian Xiang
Yian Xiang is a designer working across visual identity, branding, and digital experience. With a practice shaped by cross-cultural perspectives, his work focuses on building coherent visual systems that connect concept, form, and communication. He has contributed to a range of projects including cultural initiatives, commercial brands, and exhibition-related design, translating abstract ideas into structured and accessible outcomes. His approach emphasizes clarity, narrative, and adaptability, exploring how design can function as both a tool for communication and a medium for reflecting contemporary cultural contexts.
Award Record
With this recognition, Yian Xiang is a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181394
- A' Design Award Page: https://competition.adesignaward.com/181394
- Media Showcase: https://www.designnewsroom.com/!181394
- Laureate Profile: https://dezigners.org/d/364278
- Further Information from the Laureate: http://www.yianxiang.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sunday Park Corporate Identity
- Function
- Corporate Identity
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Dark Olive Green, Wheat, Saddle Brown, Light Steel Blue and Tan
- Images
- 5
- Client
- Xiang Yian
The Recognition
- Laureate
- Yian Xiang
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181394
Credits
- Team
- Xiang Yian
- Image Credits
- Designer Xiang Yian, Sunday Park Corporate Identity, 2026; Designer Xiang Yian, Packaging Application, 2026; Designer Xiang Yian, Brand System Guidelines, 2026
Design Details
- Unique Properties
- Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
- Inspiration
- The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
- Research
- Type of Research: Market and visual audit research. Objective: Identify gaps in contemporary pet branding. Methodology: Competitive analysis, user behavior observation, and brand mapping. Tools: Visual benchmarking and layout testing. Results: Identified lack of structural clarity in existing brands. Insight: A modular system improves consistency and brand scalability.
- Challenge
- The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
- Realization and Technology
- The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
- Operation and Interaction
- The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
- Project Duration and Location
- The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
- Specifications
- The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
- Keywords
- Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
