Press Release
Tra Due Brand Identity by Yi Chun Lin Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Yi Chun Lin acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ Tra Due Brand Identity by Yi Chun Lin has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Tra Due Brand Identity
Tra Due is a brand identity for a wine bar based on the Italian aperitivo tradition. The identity is built around the hours between 6 and 8 PM, when guests gather before dinner. A set of marks inspired by European maker's marks and hallmark systems represents shared moments within that timeframe. The main mark is placed between the two parts of the name to express balance and exchange. Each mark follows a modular grid with consistent proportions, allowing clear use on menus, coasters, labels, signage, and embossed surfaces.
About Yi Chun Lin
Yichun Lin, a Taiwanese designer, excels at conveying her distinctive perspectives through painting and design. Based in New York, she operates as an independent designer and boasts a decorated career, having received several esteemed awards such as the Graphic Design USA, C2A, MUSE Creative Awards, VEGA Awards, and CQ Awards. Lin's artwork offers unparalleled insights and expressions on life and culture, characterized by daring hues, an adventurous spirit, and an inexhaustible passion for the arts and design.
Award Record
Yi Chun Lin is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2022 - 2023 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181081
- A' Design Award Page: https://competition.adesignaward.com/181081
- Media Showcase: https://www.designnewsroom.com/!181081
- Laureate Profile: https://dezigners.org/d/329955
- Further Information from the Laureate: https://www.behance.net/gallery/246659757/Tra-Due
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tra Due Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Maroon, Gainsboro, Light Gray, Silver and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Yi Chun Lin
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181081
Credits
- Image Credits
- Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.; Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.; Creator Yi Chun Lin (Designer), Tablewear Design, 2026.; Creator Yi Chun Lin (Designer), Label Design, 2026.; Creator Yi Chun Lin (Designer), Poster Layout, 2026.
Design Details
- Unique Properties
- Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
- Inspiration
- Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
- Research
- This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
- Challenge
- The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
- Realization and Technology
- The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
- Operation and Interaction
- The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
- Project Duration and Location
- The project was developed between December 2026 and February 2026 in New York.
- Specifications
- Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
- Keywords
- Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
