Press Release
Mobility Future Within Reach Brand Communication by Hayato Itakura Is Granted the Silver A' Design Award in Advertising, Marketing and Communication Design
Hayato Itakura honored for advertising, marketing and communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2026 /DesignNewswire/ Mobility Future Within Reach Brand Communication by Hayato Itakura, designed for tacto Inc., has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Mobility Future Within Reach Brand Communication
Mobility Future Within Reach is a brand communication program created for an educational touring event about future mobility. The centerpiece is a large diorama made of Fine Flute cardboard, measuring 1030 mm in height, 1456 mm in width and 500 mm in depth. Each part was laser cut and then assembled by hand. Interactive mechanisms make vehicles move, buildings light up and the city respond through light, sound and motion. The recyclable material supports the sustainability theme and helps children imagine future mobility through play.
About Hayato Itakura
tacto was founded in 2020 with the vision to evolve digital design in Japan. tacto is a creative team that builds experience design from scratch, and a design consulting company that releases business from pre-established harmony to create a positive impact. tacto provides design consulting services centered on Story Design. The websites of fast-growing startups in Europe and the United States have an item called "OUR STORY," which not only serves as a guide to quality and functionality, but also attracts people in and of itself. The reason designs that don't communicate well or are difficult to use, is the lack of a story. Why do brands and services exist?
Award Record
With this recognition, Hayato Itakura is a winner of 3 A' Design Awards. The awards span the editions from 2023 - 2024 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/180975
- A' Design Award Page: https://competition.adesignaward.com/180975
- Media Showcase: https://www.designnewsroom.com/!180975
- Laureate Profile: https://dezigners.org/d/353058
- Further Information from the Laureate: https://tacto-inc.com/work12_detail.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mobility Future Within Reach Brand Communication
- Function
- Brand Communication
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Lavender, Powder Blue, Dark Gray, Light Slate Gray and Light Gray
- Images
- 5
- Client
- tacto Inc.
The Recognition
- Laureate
- Hayato Itakura
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180975
Credits
- Team
- Ayaka Mita, Haruna Komatsu, Yuko Kizawa, Ai Kudo, moi., Takeshi Wakasa and NCollective Inc.
- Image Credits
- Masato Ishibashi / Photography moi. / Illustration
Design Details
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach. Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
- Realization and Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program. For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
- Operation and Interaction
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Project Duration and Location
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Specifications
- Diorama H1,030mm W1,456mm D500mm
- Keywords
- Integrated Creative, VI, Diorama, Web, Graphic Design
