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Press Release

DesignNewswire · COMO, Italy ·

Masuo Fujimura Receives the Golden A' Design Award for Birdcage Chair in Furniture Design

Masuo Fujimura of Fujimura Design Studio recognized for furniture design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 25, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Furniture Design category for Birdcage Chair by Masuo Fujimura of Fujimura Design Studio. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Birdcage Chair

Inspired by Suruga bamboo filigree, a traditional craft from Shizuoka Prefecture, this chair captures its timeless beauty in a contemporary design. The slender yet robust structure of steel allows the supple form to gently envelop the body, eliminating the coldness inherent in steel and creating an impression reminiscent of lace. Furthermore, the mirror-finished seat reflects a different world, enhancing the chair's presence. Steel is also an environmentally friendly material with a nearly 100% recycled content rate. This product is crafted using such materials by highly skilled artisans.

About Masuo Fujimura

Fujimura Desiign Studio creates the best harmony with our lives while delivering innovation to society.

About Fujimura Design Studio

Fujimura Design Office was established in 1999. Business Outline: Design for residential houses, commercial facilities, and specialized stores and restaurants and products President: Masuo Fujimura

Award Record

This recognition makes Masuo Fujimura of Fujimura Design Studio a winner of 4 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2025 - 2026 editions of the A' Design Award & Competition.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Birdcage Chair
Function
Chair
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Linen, Light Gray, Dark Gray, Light Slate Gray and Gray
Images
5

The Recognition

Laureate
Masuo Fujimura
Country
Japan
Brand
Fujimura Design Studio
Recognition
Golden A' Design Award
Edition
2025 - 2026
Design ID
#179528

Credits

Image Credits
Photography by LOCASTUDIO CO.,LTD.

Design Details

Unique Properties
Inspired by Suruga bamboo filigree, a traditional craft of Shizuoka Prefecture, we have translated its timeless beauty into a modern chair. It achieves a slender yet robust structure unique to steel, its suppleness gently enveloping the body. Furthermore, the mirror-finished seat reflects another world, making this chair's presence truly memorable. Moreover, steel is an environmentally friendly material with a recycling rate of nearly 100%.
Inspiration
The aim of this project is to develop products in collaboration with local manufacturers in order to revitalize industry in Shizuoka Prefecture, Japan. The design was inspired by Suruga Bamboo Work, a traditional Shizuoka craft.
Research
This furniture was developed in collaboration with a metal manufacturer in Shizuoka, and all processes are carried out in Shizuoka to revitalize the local industry. All materials are steel, making it 100% recyclable. The design motifs are inspired by traditional Shizuoka crafts.
Challenge
We spent a lot of time thinking about the manufacturing process, such as the technique for bending lightweight steel pipes without deforming them and how to weld them beautifully.
Realization and Technology
10mmPhi Steel pipe, melamine baked coating.
Operation and Interaction
This furniture has been carefully crafted by a metal processing manufacturer using their own techniques. Taking advantage of the flexibility and strength of steel, we have designed furniture that is delicate yet strong.
Project Duration and Location
The project will begin in Shizuoka in July 2025 and be unveiled in Tokyo in February 2026.
Specifications
W778mm, D593mm, H732mm, SH430mm
Keywords
chair, furniture, steal, Birdcage

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