Press Release
Gamze Binici Receives the Bronze A' Design Award for Shyne Wellness Drink Packaging in Packaging Design
Gamze Binici recognized for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ Shyne Wellness Drink Packaging by Gamze Binici has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Shyne Wellness Drink Packaging
Shyne is a wellness drink that combines beauty and nutrition, blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within. The design balances skincare minimalism with the energy of a beverage, using soft pastels, clean typography, and a bold signature graphic symbolizing radiance and inner beauty. An elegant typographic logo and warm, inviting palette convey freshness, confidence, and modern wellness, creating a brand identity that feels refined and focused on beauty, health, and self care.
About Gamze Binici
Gamze Binici is a London-based designer with a background in Industrial Product Design and Visual Communication Design. Her work focuses on visual identity, packaging, and web design — helping brands find their voice and express it through thoughtful, cohesive design systems.
Award Record
This recognition makes Gamze Binici a winner of 2 A' Design Awards. The awards were granted in the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/177694
- A' Design Award Page: https://competition.adesignaward.com/177694
- Media Showcase: https://www.designnewsroom.com/!177694
- Laureate Profile: https://dezigners.org/d/370636
- Further Information from the Laureate: https://bit.ly/3OpjGiQ
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shyne Wellness Drink Packaging
- Function
- Wellness Drink Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Dark Goldenrod, Rosy Brown, Gainsboro and Chocolate
- Images
- 5
The Recognition
- Laureate
- Gamze Binici
- Country
- Great Britain
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #177694
Credits
- Image Credits
- Gamze Binici
Design Details
- Unique Properties
- Shyne is a wellness drink that merges beauty and nourishment, thoughtfully blending fruit extracts with collagen, hyaluronic acid, and vitamin c to support glow, hydration, and vitality from within. It is designed for those who see wellness not only as a habit, but as a form of self care and expression, a daily ritual to feel radiant and confident.
- Inspiration
- The inspiration was the brand's name itself and the main purpose of the product, bringing together wellness and beauty in a functional drink.
- Research
- Achieving the harmony between a skincare and beverage brand required extensive exploration of color, form, and composition to ensure that every detail communicated both clarity and energy.
- Challenge
- The main challenge in this project was finding the perfect balance between the clean, minimal aesthetic often associated with skincare and the lively, colorful personality of a contemporary beverage brand. The goal was to create something that feels fresh and inviting while still exuding a sense of sophistication and purity.
- Realization and Technology
- Soft pastel colors were used to establish a light, minimal base, and a bold signature graphic was introduced in a striking, energetic hue to add focus and vitality. This vibrant element symbolizes radiance, confidence, and inner beauty, the essence of what Shyne represents. By pairing this dynamic visual language with clean, balanced typography and carefully structured layouts, the brand gained both elegance and recognizability.
- Operation and Interaction
- Bringing together the ideas of energy, wellness, and beauty by blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within.
- Project Duration and Location
- The project took 2 months to complete, in London, UK.
- Specifications
- 12 fl oz. Beverage Can
- Keywords
- wellness, collagen, drink, branding, packaging, beverage
