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Press Release

DesignNewswire · COMO, Italy ·

Hued Corporate Brand Identity by Ibrahim Badri Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design

Ibrahim Badri recognized for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 17, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Hued Corporate Brand Identity by Ibrahim Badri, designed for Hued. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Hued Corporate Brand Identity

The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.

About Ibrahim Badri

Ibrahim is an Art Studio Director and Brand & Visual Designer whose practice is rooted in a deep and enduring connection to art and creativity. He approaches design as a process of discovery, where research, curiosity, and cultural understanding shape ideas before aesthetics take form. His work begins with immersion into industries, audiences, and human behavior, allowing concepts to emerge from insight rather than style alone. Ibrahim sees design as a balance between clarity and emotion, combining strategy, storytelling, and craftsmanship to create visual systems that are both purposeful and engaging.

Award Record

Ibrahim Badri is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Hued Corporate Brand Identity
Function
Corporate Brand Identity
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Crimson, Black, Firebrick, White and Maroon
Images
5
Client
Hued

The Recognition

Laureate
Ibrahim Badri
Country
Saudi Arabia
Recognition
Silver A' Design Award
Edition
2025 - 2026
Design ID
#177506

Credits

Team
Aya Baalbaki, Amira Ashkir, Iman Idris, Hala AlMubarrak and Nora AlNami

Design Details

Unique Properties
Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
Inspiration
The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
Challenge
The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
Project Duration and Location
Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
Keywords
joy, art, creativity, design, innovation, culture,

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