Silver A' Design Award in Packaging Design Goes to Byhealth Max Nutritional Supplement Packaging by Byhealth Co., Ltd.

The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Byhealth Co., Ltd. for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Byhealth Max Nutritional Supplement Packaging by Byhealth Co., Ltd., designed for Creative Department of BYHEALTH Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Byhealth Max Nutritional Supplement Packaging

Byhealth Max is a packaging series for nutritional supplements. The design is inspired by the geometry of cut diamonds. A Fresnel lens array process reproduces the faceted form and reflective surface texture of diamonds. The central diamond motif continues across the front and side panels without interruption. Specialty paper with a brocade silk texture is used as the main material. The typography is minimal and clear. The protein powder box has an angled opening structure and a custom tray that stabilizes the product during transport.

About Byhealth Co., Ltd.

BYHEALTH was founded in 1995 and systematically introduced VDS into the Chinese non-direct marketing sector in 2002. Over the past 30 years, it has evolved into a global leader in the dietary supplements industry. BYHEALTH focuses on dietary nutritional supplements and promotes the research and development of functional new products. The goal is to establish a comprehensive dietary nutritional supplement system covering all categories, targeting a wide range of people, and achieving full coverage. With high-quality products from around the world, it aims to enhance the quality of life.

Award Record

Byhealth Co., Ltd. is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2023 - 2024 to 2025 - 2026 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/177049
A' Design Award Page: https://competition.adesignaward.com/177049
Media Showcase: https://www.designnewsroom.com/!177049
Laureate Profile: https://dezigners.org/d/341812

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Byhealth Max Nutritional Supplement Packaging
Function: Nutritional Supplement Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Maroon, Black, Firebrick, Dark Red and Crimson
Images: 5
Client: Creative Department of BYHEALTH Co., Ltd.

The Recognition

Laureate: Byhealth Co., Ltd.
Country: China
Recognition: Silver A' Design Award
Edition: 2025 - 2026
Design ID: #177049

Credits

Team: Darren Chan, Wayne Lee and June

Design Details

Unique Properties: As a Nutritional supplement brand, Byhealth is committed to developing science supported nutritional products with rigorous scientific standards. The newly launched Byhealth Max series represents the brand's first flagship product line. Diamond inspired elements are incorporated throughout the packaging, including its design, structure, and surface patterns. Using the Fresnel lens array process, the packaging reproduces the geometric form and surface texture of cut diamonds, producing a three dimensional visual effect with clearly defined facets.
Inspiration: The inspiration for this design comes from the optical properties of diamonds. Through precise control of technical details, the design team has recreated the visual appearance and surface texture associated with cut diamonds, aligning with Byhealth's brand philosophy of "Precise Nutrition." In addition, the packaging structure is designed to create a distinct unboxing sequence, which supports the product's positioning in the higher price segment of the market.
Research: This study is a product packaging innovation design research, aiming to support the brand's first flagship series of dietary supplements in differentiating from conventional category conventions and communicating its market positioning through packaging design. Using an iterative design optimization approach, the research integrates user demand surveys and prototyping tests, with multiple rounds of investigation focused on the target consumer groups. After successive refinements by the design team, a packaging solution that balances visual communication and user experience was finalized.
Challenge: The core challenge of this design was to move beyond conventional approaches in nutritional supplement packaging, establish a product image consistent with the brand's market positioning, and maintain cost efficiency to support practical implementation. To address these requirements, the design team carried out multiple rounds of sampling tests, iteratively refining process parameters such as embossing and laser engraving to ensure the final output aligned with the intended design direction. At the same time, the protein powder outer box features a diagonal-cut opening structure, which increased the complexity of component alignment and assembly.
Realization and Technology: The packaging utilizes the Fresnel lens array process to reproduce the visual appearance and surface texture of cut diamonds. This technology creates a tactile 3D structure that enhances the geometric clarity of the design through precise light refraction. Specialty paper with a brocade silk texture was selected as the primary packaging material. Brocade silk is a traditional Chinese textile historically used in ceremonial garments and the wrapping of valued objects, associated with cultural connotations of auspiciousness and social status. The protein powder packaging features an oblique opening structure combined with a custom display tray.
Operation and Interaction: The packaging box integrates design, structural, and surface pattern elements based on diamond geometry. The Fresnel lens array process is used to reproduce the visual appearance and surface texture of cut diamonds. This approach reflects a level of precision consistent with Byhealth's brand philosophy of "Precise Nutrition." The protein powder packaging features a "diamond cut" opening structure. The design considers both visual and tactile aspects of user interaction during unpacking, supporting a cohesive product experience that aligns with the brand's emphasis on quality and attention to detail.
Project Duration and Location: This project was launched in Guangzhou, Guangdong in January 2025, with the design completed after six months of dedicated work.
Specifications: Brazilian Green Propolis Extracat 80mm (L) × 70mm (W) × 180mm (H) Protein Powder Solid Drink 280mm (L) × 82.5mm (W) × 277.5mm (H)
Keywords: Packaging , Branding , Design , Nutritional supplement