Press Release
Don Mostachon Marketing Receives the Bronze A' Design Award for Villa Karuma Glamping Resort Mexican Branding in Graphics, Illustration and Visual Communication Design
Don Mostachon Marketing recognized for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Villa Karuma Glamping Resort Mexican Branding by Don Mostachon Marketing, designed for Don Mostachón Marketing. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Villa Karuma Glamping Resort Mexican Branding
Villa Karuma is a brand identity created for a glamping retreat in Coatepec, Veracruz, Mexico. The name combines local Mayan words for sky and night. The wordmark uses a stylized uppercase serif typeface with fine and irregular strokes. Inside the letter U, a star and a wavy base represent the sky and the earth. Lithographic style illustrations show the cabins and the surrounding landscape. The color palette joins earth tones with golden yellow, blue, green and warm brown, and each tone recalls a moment of the day.
About Don Mostachon Marketing
Raúl Terashima is a prominent creative strategist with a Master's degree in Creative Strategy from the Istituto Europeo di Design in Barcelona (IED) and a Bachelor's degree in International Marketing from the University of Monterrey. He is the CCO of Don Mostachón, a leading creative agency in Mexico, recognized for its awards at WINA, FePi, and LatamPack. In 2023, he represented his agency as a jury at the ECHO Latam 2023 Awards in Buenos Aires and is currently on the jury panel for the 2024 and 2025 A' Design Award and Competition.
Award Record
This recognition makes Don Mostachon Marketing a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/174843
- A' Design Award Page: https://competition.adesignaward.com/174843
- Media Showcase: https://www.designnewsroom.com/!174843
- Laureate Profile: https://dezigners.org/d/322992
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Villa Karuma Glamping Resort Mexican Branding
- Function
- Glamping Resort Mexican Branding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- White Smoke, Peru, Rosy Brown, Wheat and Dark Gray
- Images
- 5
- Client
- Don Mostachón Marketing
The Recognition
- Laureate
- Don Mostachon Marketing
- Country
- Mexico
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #174843
Credits
- Team
- Raul Terashima, Daniela Villalobos, Luis A Rodela and Karla Fierro
Design Details
- Unique Properties
- Villa Karuma is a magical retreat whether you're escaping routine, celebrating love, or seeking a unique weekend experience, there’s always a reason to enjoy our cabin. Villa Karuma is more than a stay it’s an immersive experience where rest and adventure merge in harmony. Nestled in the heart of high-altitude coffee plantations and generous nature, this place cultivates moments that transcend the senses and live on in memory.
- Inspiration
- Villa was chosen for the warmth and intimacy it conveys: a cozy refuge, close to the sky. Karuma is inspired by the meeting point of sky and night. From the Mayan Mexican roots that surround Coatepec, México, we combined Ka’an (sky) and Aruma (night) to create a name that honors the local cosmovision while offering a unique sensory experience. The villa of the night sky a privileged place to gaze at the stars without city light pollution, where time slows down and the soul finds peace
- Research
- The branding and experience design of Villa Karuma is grounded in qualitative and contextual research across experiential tourism, nature-based hospitality, and regional cultural identity. Key insights include: Demand for experiential escape Travelers increasingly seek short, meaningful escapes from routine, prioritizing emotional value over traditional luxury. Villa Karuma responds by positioning itself as a “moment to live and feel,” not just a stay. Nature as a primary emotional driver Research indicates that environments centered on landscape, silence, and natural elements significantly enhance relaxation and memory formation.
- Challenge
- The narrative is rooted in the authenticity of its natural setting. The communication strategy embraces an adventurous, magical, playful, and soulful tone of voice designed to connect emotionally with those in search of meaningful experiences. Immersive photography, organic patterns, distinctive typography, and a harmonious color system all come together to create an aspirational brand that resonates with a mindful lifestyle one that values connection with nature and the beauty of slowing down.
- Realization and Technology
- Villa Karuma’s visual identity begins with a stylized serif typeface, all in uppercase, featuring fine, irregular strokes that balance timeless elegance with modern dynamism. The logomark finds expression in the letter U, where sky and earth are represented through a star and a wavy base symbols of freedom, resilience, and connection. The star, reflected in a natural spring, evokes renewal, abundance, and the fertile spirit of Villa Karuma.
- Operation and Interaction
- Villa Karuma is designed as a progressive immersion into nature, intimacy, and cultural connection, where the user journey evolves from escape to emotional reconnection. The experience begins at the moment of booking, where the brand positions itself not as accommodation, but as a “moment to disconnect and reconnect.” This expectation frames the entire interaction. 1. Arrival & Disconnection Located just outside Coatepec, the user transitions physically and mentally from urban routine into a natural environment. The arrival experience is intentionally simple and frictionless, allowing the surroundings—forest, silence, and landscape—to become the first emotional trigger. 2.
- Project Duration and Location
- Coatepec Veracruz, México
- Specifications
- Complementing the logo, lithographic style illustrations capture the architectural charm of the cabins and the surrounding natural landscape. These visual elements enhance the brand identity and serve as signature motifs throughout brand communications. The color palette blends earth tones that evoke peace with golden yellows of sunrise, the blues of open skies, lush greens of nature, and the warm browns of dusk. Each hue represents a moment of the day, a state of mind, a promise of tranquility.
- Keywords
- branding, mexican, mexico, agency, brand, naming, experience
