Press Release
Gamze Binici Receives the Bronze A' Design Award for Mags Skin Deodorant Brand in Packaging Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Gamze Binici for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ Mags Skin Deodorant Brand by Gamze Binici has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Mags Skin Deodorant Brand
Mags Skin is a brand identity and packaging project developed for a natural deodorant designed specifically for sensitive skin. The brand is built around magnesium as its elemental foundation, symbolized through a circular, atom inspired mark. A dual layer box design separates brand presence from detailed product information, guiding users through a clear, trust focused unboxing experience. The spray bottle extends this approach with a refined, ergonomic form and a textured finish that enhances its premium feel.
About Gamze Binici
Gamze Binici is a London-based designer with a background in Industrial Product Design and Visual Communication Design. Her work focuses on visual identity, packaging, and web design — helping brands find their voice and express it through thoughtful, cohesive design systems.
Award Record
Gamze Binici is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/174274
- A' Design Award Page: https://competition.adesignaward.com/174274
- Media Showcase: https://www.designnewsroom.com/!174274
- Laureate Profile: https://dezigners.org/d/370636
- Further Information from the Laureate: https://magsskin.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mags Skin Deodorant Brand
- Function
- Deodorant Brand
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Dim Gray, Light Gray, Gray and Black
- Images
- 5
The Recognition
- Laureate
- Gamze Binici
- Country
- Great Britain
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #174274
Credits
- Image Credits
- Gamze Binici
Design Details
- Unique Properties
- A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
- Inspiration
- The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
- Research
- Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
- Challenge
- It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
- Realization and Technology
- The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
- Operation and Interaction
- The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
- Project Duration and Location
- The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
- Specifications
- 37 x 37 x 138 mm box dimension
- Keywords
- skincare, deodorant, body care, packaging, brand identity, wellness, personal care
