Press Release
Silver A' Design Award in Interface, Interaction and User Experience Design Goes to Rapidx Customer Relationship Management System by Arvin Maleki
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Arvin Maleki for interface, interaction and user experience design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interface, Interaction and User Experience Design category for Rapidx Customer Relationship Management System by Arvin Maleki, designed for Rapidx. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Rapidx Customer Relationship Management System
Rapidx Crm is a next generation customer management system designed to simplify complex workflows through an intuitive, Bauhaus inspired interface. It combines AI driven automation with a transparent and calming visual structure, using semi circular menus and minimalist layouts to reduce user stress and training time. Developed with real world clinical and corporate workflows in mind, it enhances clarity, boosts efficiency, and offers a seamless, emotionally engaging user experience.
About Arvin Maleki
Arvin Maleki, a distinguished figure in industrial design, merges his family's Persian carpet heritage with innovative design. His shift from technology to user-centric, sustainable design demonstrates a commitment to blending tradition and creativity. Celebrated for his excellence, he's earned the Gold at the A'Design Award and Competition, along with five additional international gold medals. Globally recognized, Arvin is ranked 12th in Canada, 7th in Iran, and 731st worldwide. As a senior partner at the World Design Consortium and a juror for prestigious awards like The Stevie® and A'Design Awards, he significantly influences the design industry.
Award Record
Arvin Maleki is a winner of 10 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://dezigners.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172640
- A' Design Award Page: https://competition.adesignaward.com/172640
- Media Showcase: https://www.designnewsroom.com/!172640
- Laureate Profile: https://dezigners.org/d/230580
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rapidx Customer Relationship Management System
- Function
- Customer Relationship Management System
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Lavender, White Smoke, Silver, Dark Gray and Dark Slate Gray
- Images
- 5
- Client
- Rapidx
The Recognition
- Laureate
- Arvin Maleki
- Country
- Canada
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172640
Credits
- Image Credits
- Creator Arvin Maleki, Rapidx CRM, 2025
Design Details
- Unique Properties
- Rapidx CRM redefines traditional management systems by combining advanced automation with a Bauhaus-inspired user interface. Featuring AI-driven conditional logic, it automates workflows, appointments, validations, and follow-ups. Its transparent layouts, soft color palette, and semi-circular menus offer clarity, trust, and a uniquely calm user experience rarely seen in CRM platforms.
- Inspiration
- The inspiration behind Rapidx CRM stemmed from the overwhelming complexity of traditional enterprise systems. Motivated by the Bauhaus philosophy - form follows function - we reimagined CRM design to reduce cognitive load. Informed by deep user research, persona mapping, and interface studies, the system emphasizes simplicity, transparency, and intelligent automation. Its visual rhythm is intuitive at first glance, yet powerful in-depth - engineered not just to be used, but to be loved.
- Research
- This was an applied user-centered research aiming to simplify CRM systems. We conducted interviews, usability tests, and card-sorting with clinic and company staff. Using persona creation and journey mapping, we identified pain points like menu overload and cognitive fatigue. The result was a minimalist, intuitive system that reduced training time and stress. It has improved user satisfaction and productivity, reshaping how CRMs support real-world business and design needs.
- Challenge
- The greatest challenge was breaking free from the overwhelming complexity of traditional CRM systems while maintaining depth and power. Balancing aesthetic clarity with functional richness required rethinking long-established UI norms. Limited industry references for minimalist enterprise tools, user resistance to change, and aligning Bauhaus principles with modern tech constraints were major hurdles. Overcoming these led to a bold, intuitive, and emotionally resonant design.
- Realization and Technology
- The system is developed using a modular architecture built on Django (Python) for the backend and React for the front end. PostgreSQL serves as the primary database, with Redis used for caching and asynchronous task management. Real-time updates are enabled via WebSockets, and all components are containerized with Docker for scalability. The UI ensures both responsiveness and design consistency and supports third-party API integrations with a cloud-based infrastructure.
- Operation and Interaction
- Rapidx CRM is designed to feel effortless from the very first click. Users interact with a clean, intuitive interface where smart menus unfold like windows into deeper features. Tasks such as scheduling, messaging, and customer follow-ups are handled automatically, and triggered by simple choices. Visual clarity, gentle animations, and minimal steps create a calm and guided experience, allowing users to focus more on people, not on navigating complex systems.
- Project Duration and Location
- It started in the USA in June 2024 and finished in December 2024.
- Specifications
- Responsive Design, All Devices, 1440×960 Display
- Keywords
- CRM, Automation, UI/UX Design, Responsive, Web App, Productivity, Management, User-Centered, Task Flow, Smart Dashboard
