Press Release
Leijing Zhou Receives the A' Design Award for Teli Tiee Multifunctional Player in Baby, Kids' and Children's Products Design
Leijing Zhou recognized for baby, kids' and children's products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Teli Tiee Multifunctional Player by Leijing Zhou, designed for Zhejiang University, has been granted the A' Design Award in the Baby, Kids' and Children's Products Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Teli Tiee Multifunctional Player
Teli Tiee is a story player designed for interaction between children and older adults. Three types of story element blocks are placed into a groove, and the device senses each combination and plays the matching story. A lever is moved to the right to change the story and to the left to record a new one. Recorded stories are processed by artificial intelligence and turned into illustrated stories that can be shared. The body is made of plastic and wood, and includes near field communication, Bluetooth and an electronic screen.
About Leijing Zhou
She has studied in the UK, the Netherlands and Singapore for many years. Her research direction is human-computer interaction and intelligent design. She has won more than 10 Red dot design awards, IF design awards etc. and published nearly 10 international journals and papers. She has participated in organizing the world industrial design conference, the world ecological design conference and the United Nations Industrial Development Organization ecological design leading class as the core personnel.
Award Record
Leijing Zhou is a winner of 7 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172605
- A' Design Award Page: https://competition.adesignaward.com/172605
- Media Showcase: https://www.designnewsroom.com/!172605
- Laureate Profile: https://dezigners.org/d/112694
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Teli Tiee Multifunctional Player
- Function
- Multifunctional Player
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Burly Wood, Sandy Brown, Black, Gainsboro and Peru
- Images
- 5
- Client
- Zhejiang University
The Recognition
- Laureate
- Leijing Zhou
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172605
Credits
- Team
- Xinmiao Shen, Xiaotong Guan, Menghan Li, Xiaofei Gong, Yuqi Wei, Jinjie Li, Qianyi Wang and Zihan Zhang
Design Details
- Unique Properties
- Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly. Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing.
- Inspiration
- In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
- Research
- The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
- Challenge
- The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
- Realization and Technology
- The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
- Operation and Interaction
- When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
- Project Duration and Location
- The project started in April 2023 in China and finished in August 2023 in China
- Keywords
- Inter-generational interaction, Story player, Emotional design
