Press Release
Natalya Bilousova Receives the Bronze A' Design Award for 1045 Coffee Beans Packaging in Packaging Design
Natalya Bilousova recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ 1045 Coffee Beans Packaging by Natalya Bilousova, designed for 1045 Coffee, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About 1045 Coffee Beans Packaging
The 1045 Coffee packaging design captures the elevation of the city of Calgary with a diamond-shaped logo and bold 1045 numbers, symbolizing the iconic mountainous landscape of the city. Perspective lines evoke mountain shadows and coffee fields, steering clear of traditional mountain imagery. The color palette, inspired by coffee tones, uses darker shades for espresso and lighter ones for filter blends. Traditional black coffee bags and premium sticker labels combine functionality and elegance, ensuring recognition while reflecting the commitment to quality and craftsmanship of the brand.
About Natalya Bilousova
Natalia is a designer from a small Ukrainian city on the Sea of Azov. She specializes in designing brand identity, labels and packaging. She developed complex projects that favorably represented the business of clients. She is actively engaged in delivering workshops on design for people who want to improve their skills in presentation texts, provide simple design solution for their businesses and make visuals for social media. Natalie takes part in arranging workshops with invited experts for the Berdyansk community. Although she likes designing logos and brand identity she is also in love with lettering and creating hand-made jewelers.
Award Record
Natalya Bilousova is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172358
- A' Design Award Page: https://competition.adesignaward.com/172358
- Media Showcase: https://www.designnewsroom.com/!172358
- Laureate Profile: https://dezigners.org/d/299572
- Further Information from the Laureate: https://1045coffee.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 1045 Coffee Beans Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Sienna, Gainsboro, Black and Dark Khaki
- Images
- 5
- Client
- 1045 Coffee
The Recognition
- Laureate
- Natalya Bilousova
- Country
- Canada
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172358
Credits
- Image Credits
- Natalya Bilousova, 2025
Design Details
- Unique Properties
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- Inspiration
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- Research
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- Challenge
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- Realization and Technology
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- Operation and Interaction
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- Project Duration and Location
- Calgary, Canada, the project began in May and ended in August, 2024
- Specifications
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- Keywords
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
