Press Release
Sooze Hairbrush by Yitzu Chen Is Granted the Bronze A' Design Award in Beauty, Personal Care and Cosmetic Products Design
Yitzu Chen acknowledged for beauty, personal care and cosmetic products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Sooze Hairbrush by Yitzu Chen, designed for Sooze, has been granted the Bronze A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Sooze Hairbrush
Sooze is a hairbrush designed for daily haircare at home and while travelling. The bristles retract, so trapped hair can be removed easily and the brush stays protected during storage. A fine mist sprayer is built into the body to moisten the hair and to support the absorption of haircare products. Anti-static bristles help reduce frizz while brushing and massaging the scalp. The compact ergonomic form conceals the functional parts, and a magnetic decorative cover can be changed to personalise the appearance.
About Yitzu Chen
Yi-Tzu Chen is a design leader who made her company with multiple patents, dedicated to creative inventions. Whether in household items or fitness equipment, she has repeatedly set benchmarks for innovation in the industry. Every product invented by Yitzu and her team balances practicality with marketability, excelling at identifying problems in everyday life and providing solutions in the most creative ways.
Award Record
With this recognition, Yitzu Chen is a winner of 1 A' Design Award.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://dezigners.org/design-category/cosmetic-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/172156
- A' Design Award Page: https://competition.adesignaward.com/172156
- Media Showcase: https://www.designnewsroom.com/!172156
- Laureate Profile: https://dezigners.org/d/365790
- Further Information from the Laureate: https://reurl.cc/VY5xxA
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sooze Hairbrush
- Function
- Hairbrush
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Gainsboro, Black, Tan, Light Gray and Dark Olive Green
- Images
- 5
- Client
- Sooze
The Recognition
- Laureate
- Yitzu Chen
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172156
Design Details
- Unique Properties
- This innovative comb features retractable bristles for effortless cleaning and durability, preventing breakage during storage. Its integrated fine mist sprayer, combined with anti-static bristles, tames frizz and enhances hair nourishment by accelerating product absorption. A sleek, ergonomic design conceals functional elements, with a magnetic decorative cover allowing personalization while maintaining a minimalist aesthetic. This multifunctional design enhances convenience, efficiency, and style.
- Inspiration
- Many people use water or hair treatment sprays to style their hair, yet traditional combs often become difficult to clean, leading to frequent disposal and replacement. Traditional combs are hard to clean and often discarded, but this design features retractable bristles and an integrated spray for hair nourishment, extending its lifespan. Compact and travel-friendly, it offers effortless grooming at home or on the go, making it a versatile and sustainable solution for daily haircare needs.
- Research
- We conducted research on existing functional and portable combs through both online and physical sources to identify products that align with our target criteria. The marketing team first analyzed market sales and distribution models, while the engineering team assessed production processes and costs. After integrating findings, we conducted market research to evaluate consumer expectations before proceeding with prototyping, testing, and iterative refinements through continuous discussions and adjustments.
- Challenge
- This design balances ergonomic sizing, seamless aesthetics, and market adoption. Considering mold costs and hand size differences across regions, a middle-ground dimension was chosen for optimal comfort. Achieving a nearly invisible parting line required higher production precision, increasing complexity. Additionally, introducing an innovative product demands market education, posing cost and adoption challenges. Strategic refinements ensure both functionality and consumer appeal.
- Realization and Technology
- In the production design of the comb, ultrasonic technology is used for precise adjustments to ensure smooth integration of the exterior components. The material selection prioritizes comfort and a soothing massage effect, avoiding excessively hard materials while ensuring the comb remains easy to fold. Additionally, anti-static properties are essential. After multiple trials and experiments, the ideal material for the comb teeth was carefully determined.
- Operation and Interaction
- Patented retractable bristles technology to remove hair from the brush easily. It’s simple to clean and storage. Easy Portability Take it with you anywhere with different stress relief way – brushing hair, massaging scalp, hair care in the same time.
- Project Duration and Location
- The project was launched in Taiwan in 2019 and was showcased at the 2022 Paris International Invention Exhibition, where it won a gold medal. It was also exhibited at the 2022 Taiwan Innotech Expo.
- Specifications
- Small: Length101mm x Width60mm x Height 30mm
- Keywords
- Hairbrush, Comb, Retractable, Haircare, Bristles
