Sha Feng and Jiayi Lu Receives the A' Design Award for Heyday Center Corporate Identity in Graphics, Illustration and Visual Communication Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Heyday Center Corporate Identity by Sha Feng and Jiayi Lu, designed for HEYDAY Center, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Heyday Center Corporate Identity

Heyday Center is a corporate identity created for a training center that offers sports performance, rehabilitation and study abroad support services. The logo is shaped as a rising flag, a form that refers to continuous progress and self-improvement. The letter H is built from two symmetrical figures of the number one, set in positive and negative form, to suggest reaching a peak. Blue is used as the main color to express reason, professionalism and calm. The identity reflects the data-based method of the center.

About Sha Feng and Jiayi Lu

SoFeng Design Studio is a comprehensive Design studio established in Italy in 2016. In March 2018, Suzhou SoFeng Culture Media Co.,Ltd. was registered in suzhou,China. The company focuses on all creation related to art design and is committed to creating beautiful and comfortable business experience and life aesthetics for customers and the public with our inspiration and design.

Award Record

This recognition makes Sha Feng and Jiayi Lu a winner of 9 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2024 - 2025 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/170737
• A' Design Award Page: https://competition.adesignaward.com/170737
• Media Showcase: https://www.designnewsroom.com/!170737
• Laureate Profile: https://dezigners.org/d/268581

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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