Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu Wins the Bronze A' Design Award in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Zhuangyuanxiaoha Nuts Gift Package by Sha Feng and Jiayi Lu, designed for Zhuangyuanxiaoha. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Zhuangyuanxiaoha Nuts Gift Package

Zhuangyuanxiaoha is a gift package designed for nuts. Purple is used as the main colour of the gift box. Purple was the favoured colour of emperors in ancient times and symbolises wealth and splendour. Coin patterns are added to express an auspicious meaning and the hope of a prosperous life. The structure of the box is simple and the colours are bright. The box is foldable, which reduces packaging and transport costs and allows customers to store the box easily. Spot colour printing, UV printing and hot stamping are used in production.

About Sha Feng and Jiayi Lu

SoFeng Design Studio is a comprehensive Design studio established in Italy in 2016. In March 2018, Suzhou SoFeng Culture Media Co.,Ltd. was registered in suzhou,China. The company focuses on all creation related to art design and is committed to creating beautiful and comfortable business experience and life aesthetics for customers and the public with our inspiration and design.

Award Record

Sha Feng and Jiayi Lu is a winner of 8 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2024 - 2025 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/170675
• A' Design Award Page: https://competition.adesignaward.com/170675
• Media Showcase: https://www.designnewsroom.com/!170675
• Laureate Profile: https://dezigners.org/d/268581

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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