Press Release
Avesta Branding System Branding System by Daniel da Hora Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Daniel da Hora honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2025 /DesignNewswire/ Avesta Branding System Branding System by Daniel da Hora, designed for Lefil Company, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Avesta Branding System Branding System
The design encapsulates vision, leadership and innovation of the company, while at the same time being a brand focused on growth and sustainability. With a strong and elegant sound, the design embodies the Brazilian corporate real estate market itself, projecting an image of authority and strategy. It combines efficiency and innovation, and is ready to the visual image of a leading company.
About Daniel da Hora
Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Associate Art Director / Creative Digital Director at Creatto Comunicação (1997 - 2005). Founder and Chief Creative Officer at DH,LO Creative Boutique (2010 - 2020). Professor / researcher at Federal University PB / Brazil 2021 - present days).
Award Record
This recognition makes Daniel da Hora a winner of 7 A' Design Awards. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170539
- A' Design Award Page: https://competition.adesignaward.com/170539
- Media Showcase: https://www.designnewsroom.com/!170539
- Laureate Profile: https://dezigners.org/d/162924
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Avesta Branding System Branding System
- Function
- Branding System
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dim Gray, Peru, Indian Red and Dark Slate Gray
- Images
- 5
- Client
- Lefil Company
The Recognition
- Laureate
- Daniel da Hora
- Country
- Brazil
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170539
Credits
- Image Credits
- Daniel da Hora (Chief Design Officer), 2025.
Design Details
- Unique Properties
- Avesta represents a bold fusion of vision, leadership, and innovation, establishing itself as a brand committed to progress and sustainability. With a sophisticated and commanding presence, Avesta mirrors the Brazilian corporate real estate landscape, conveying strength, strategy, and foresight. Seamlessly blending efficiency with innovation, Avesta is poised to redefine the industry with agile, forward-thinking, and sustainable solutions.
- Inspiration
- Because the company will serve as a hub for the Brazilian real estate market, including bringing foreigner investments, the visual choice was inspired by the iconic basalt formations that occurred in Ireland. These natural structures, formed millions of years ago by volcanic processes, symbolize the perfect integration between the strength of nature, the harmony of forms and stability over time.
- Challenge
- By bringing the brand closer to this scenario, the message conveyed is one of solidity, permanence and balance. Just as the basalt hills were sculpted with precision by the action of nature, the brand seeks to reflect meticulous care in every detail of its projects, supporting business strategies on safe and rigorous bases. Furthermore, the continuous beauty of these formations communicates intelligence and order, attributes that reinforce the company’s positioning as a reliable partner in the creation of spaces planned with vision and creativity.
- Realization and Technology
- As it’s a branding system, we used the regular tools for graphic design and illustration.
- Project Duration and Location
- The project started in September 2024 in Recife, Brazil, and it was finished (approval) by January 2025.
- Specifications
- Various: 1 - visit card: 8,5x5cm; 2 - office paper: 21x29,7cm 3 - small envelope: 23x11cm 4 - Big envelope: 23x31cm
- Keywords
- Real-estate, corporate market, new business, graphic design
