Press Release
AI Point of View Digital Animation by Compound Collective Is Granted the Silver A' Design Award in Movie, Video and Animation Design
Compound Collective acknowledged for movie, video and animation design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ AI Point of View Digital Animation by Compound Collective has been granted the Silver A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding AI Point of View Digital Animation
AI Point of View is an audiovisual project that captures Seoul and Korea through artificial intelligence. It reinterprets the city's neon lights and nightscape with bold color contrasts, dynamic compositions, and smooth camera movements. Inspired by the fusion of tradition and futurism, it blends vibrant city streets with Korean patterns and a rich color palette. Designed in an ultra-wide format, it breaks conventional AI video limitations, enhancing visual impact and exploring new possibilities in AI-generated media art.
About Compound Collective
Compound Collective is a production studio specializing in advertising, digital media, and AI-driven content. Based in South Korea, the studio collaborates with global brands to produce commercials and campaigns that push creative boundaries. Recognized by international awards such as IF Design and Red Dot, Compound Collective continues to explore new possibilities in advertising and expand the frontiers of digital storytelling.
Award Record
With this recognition, Compound Collective is a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170178
- A' Design Award Page: https://competition.adesignaward.com/170178
- Media Showcase: https://www.designnewsroom.com/!170178
- Laureate Profile: https://dezigners.org/d/366062
- Further Information from the Laureate: https://vimeo.com/918247361
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- AI Point of View Digital Animation
- Function
- Digital Animation
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Steel Blue, Dark Slate Gray, Gold and Medium Turquoise
- Images
- 5
The Recognition
- Laureate
- Compound Collective
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170178
Credits
- Team
- Ian Jeon, HaeChan Ahn, Siho Jeong, Gunsoo Park, Valo and TWJ
- Image Credits
- Director Ian Jeon (Compound Collective), AI Creator Supervisor Hae Chan Ahn (Compound Collective), AI Creator Siho Jeong (Compound Collective), AI Creator Gunsoo Park (Compound Collective), AI Point of View - Seoul, 2024.; Director Ian Jeon (Compound Collective), AI Creator Supervisor Hae Chan Ahn (Compound Collective), AI Creator Siho Jeong (Compound Collective), AI Creator Gunsoo Park (Compound Collective), AI Point of View - Seoul, 2024. Video Credits: Director Ian Jeon (Compound Collective), AI Creator Supervisor Hae Chan Ahn (Compound Collective), AI Creator Siho Jeong (Compound Collective), AI Creator Gunsoo Park (Compound Collective), AI Point of View - Seoul, 2024. Sound Credits: Music Composer Valo, AI Point of View - Seoul, 2024.
Design Details
- Unique Properties
- AI Point of View reinterprets Seoul nightscape by blending Korean traditions with modern city visuals. Using bold colors, rhythmic compositions, and dynamic camera movements, it surpasses conventional AI video constraints by adopting an ultra wide format. This innovation enhances its impact on large digital screens while expanding AI driven media art creative scope, offering a fresh take on the fusion of heritage and contemporary design.
- Inspiration
- This project was inspired by the reinterpretation of Korea and Seoul through a unique visual perspective. Drawing from traditional Korean aesthetics and color palettes, it integrates neon and cyberpunk elements to create a visually immersive experience. By reimagining urban landscapes with modern digital techniques, the project explores new possibilities in visual storytelling, aiming to push the boundaries of contemporary design in digital media.
- Research
- This research focuses on AI driven visual storytelling to explore new aesthetic possibilities in digital media. The objective was to push the boundaries of AI generated animation through experimental workflows. Using generative AI, thousands of AI generated images and motion sequences were analyzed. The process involved extensive iteration, refining AI outputs to achieve artistic consistency. The findings highlight AI potential in digital design, impacting creative industries and expanding artistic expression.
- Challenge
- The biggest challenge was achieving artistic consistency with generative AI. At the time, AI video technology was limited, often causing distortions, cultural inaccuracies, and unstable camera movements. Overcoming these issues required iterative testing, refining prompts, and post processing. To address AI limitations in complex camera work, 3D motion design was combined with AI driven video processing. Frame interpolation was also applied to smooth transitions and enhance motion stability.
- Realization and Technology
- This project was created using Stable Diffusion Deforum, ComfyUI, and Runway Gen2, employing Latent Diffusion Models for Text to Image and advanced Image to Video techniques. Frame Interpolation ensured smooth motion, while Topaz AI and Magnific enhanced resolution. The audio, custom-composed by a professional music producer, was meticulously mixed to synchronize with the visuals, creating a seamless audiovisual experience.
- Operation and Interaction
- This project operates as an audiovisual journey through AI generated perspectives of Seoul. The visuals dynamically transition between abstract and hyper detailed representations, engaging viewers with a fluid motion experience. By layering multiple AI models, the artwork achieves a seamless yet intricate depth. Designed for both large scale digital screens and online platforms, it provides an immersive experience adaptable to various viewing environments.
- Project Duration and Location
- The project began in December 2023 in Seoul and was officially completed and released on March 1, 2024. Over two and a half months, the development process involved extensive AI generated visual experimentation and refinement. The final work was publicly released online, showcasing a dynamic and immersive reinterpretation of Seoul nighttime atmosphere.
- Specifications
- The project is produced in an ultra-wide format with a resolution of 3840 x 1392 pixels, designed to maximize visual impact across diverse display environments, including large digital screens. The aspect ratio extends beyond the conventional cinematic standard, offering new creative possibilities for immersive storytelling. The final output is delivered as a high bitrate 4K video, ensuring optimal clarity and vibrancy.
- Keywords
- Generative AI Video, AI Art, Digital Art, Neon Nightscape, Experimental Film, Seoul Nightscape, Audiovisual Art, AI Animation, Futuristic Cityscapes, AI Cinematic Visuals
