Press Release
Shi Chun Sheng Receives the Golden A' Design Award for Guangzhou Academy of Arts Exhibition Visual Identity in Graphics, Illustration and Visual Communication Design
Shi Chun Sheng recognized for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category for Guangzhou Academy of Arts Exhibition Visual Identity by Shi Chun Sheng, designed for The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Guangzhou Academy of Arts Exhibition Visual Identity
The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.
About Shi Chun Sheng
Doctor of Fine Arts (in Art Studies), Graphic Designer, Curator, Faculty Member of the School of Visual Arts and Design at Guangzhou Academy of Fine Arts, Executive Council Member of Shenzhen Graphic Design Association, Researcher at the Trans Media Institute of Sungkyunkwan University in South Korea, Member of the International Council of Design (ico-D) - Korea Modern Design Association, Member of the Korea Visual Communication Design Association, and Operating Committee Member of the Asian Design Exhibition at the BIEAF Busan International Environmental Art Festival.
Award Record
With this recognition, Shi Chun Sheng is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/170116
- A' Design Award Page: https://competition.adesignaward.com/170116
- Media Showcase: https://www.designnewsroom.com/!170116
- Laureate Profile: https://dezigners.org/d/366356
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guangzhou Academy of Arts Exhibition Visual Identity
- Function
- Exhibition Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Sea Green, Dodger Blue, Hot Pink, Lavender and Dark Slate Gray
- Images
- 5
- Client
- The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i
The Recognition
- Laureate
- Shi Chun Sheng
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170116
Credits
- Team
- Shi ChunSheng, Tang RuoFei ,Chen Ruoxi, Liu YiHe , Chen YiMiao and Luo ZhiKun
- Image Credits
- Guangzhou Academy of Fine Arts
Design Details
- Unique Properties
- The flag symbolizes strength, direction, and the leadership of the design avant-garde; the font is inspired by the interactions formed in various fields of Guangmei during the graduation period, and the font is broken through the pioneering experiments of experimental interpretation; the color combination is expanded to highlight the design of Guangmei Vitality and innovation represent the leading role of Guangmei Design, which aims to explore the infinite possibilities of design.
- Inspiration
- Unique: The 2024 Italian graduation design image of the School of Visual Design of Guangzhou Art Institute is inspired by flags and experimental forms, embodying Guangmei’s important role in the design field as a symbol of future visual trends.
- Challenge
- Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to Graduation Exhibition Visuals, thus continuously creating a kind of propaganda for traditional culture.
- Realization and Technology
- This Exhibition Visual Image System design was made using different softwares of Adobe, like Illustrator and Photoshop
- Operation and Interaction
- The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
- Project Duration and Location
- The project started in Guangzhou in February 2024 and will end in May 2024.
- Specifications
- The sizes depend of the media where it is applied
- Keywords
- Visual Identity Design、Visual Experiment、Exhibition Identity Design、Visual Communication
