Press Release
Silver A' Design Award in Advertising, Marketing and Communication Design Goes to Recruitment Communication Promotion by 5 Senses Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes 5 Senses Design for advertising, marketing and communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Advertising, Marketing and Communication Design category for Recruitment Communication Promotion by 5 Senses Design, designed for Tencent. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Recruitment Communication Promotion
Recruitment Communication is a visual identity created for a technology company intern recruitment campaign. The main visual shows a figure beside a central sphere, while ripples stand for the growing influence of individuals in the digital age. Concept sketches were prepared in Photoshop and Illustrator, three-dimensional elements and scenes were built in Cinema 4D, and the animated version was edited in After Effects. The layout adapts to social media, websites and large printed posters. The design presents the recruitment process clearly to young job seekers.
About 5 Senses Design
5 Senses Design Studio an internet-based creative visual design company based in Shenzhen, China. Their main services include brand design, creative visual design, internet design, and 3D design. Our key clients include Tencent Games, Tencent Esports, Tencent Recruitment, Game for Peace, Honor of Kings, SHEIN, Riot Games, Lenovo Recruitment, and more. Notable projects they have worked on include the League of Legends: Wild Rift Style Guide design, the Chinese logo design for League of Legends: Wild Rift, the visual identity (VI) refresh for Tencent Games, visual design for Tencent Music Entertainment Group’s TMEA Music Entertainment Awards.
Award Record
5 Senses Design is a winner of 1 A' Design Award, including this recognition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/169772
- A' Design Award Page: https://competition.adesignaward.com/169772
- Media Showcase: https://www.designnewsroom.com/!169772
- Laureate Profile: https://dezigners.org/d/365383
- Further Information from the Laureate: https://bit.ly/3DcGj4D
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Recruitment Communication Promotion
- Function
- Promotion
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Sky Blue, Cadet Blue, Light Blue, Dark Violet and Indigo
- Images
- 5
- Client
- Tencent
The Recognition
- Laureate
- 5 Senses Design
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169772
Credits
- Team
- Sheng Yang, Chenrui Wen, Chaoxuan Pan, Jianghao Ling, Jincheng Guo and Fuhua Yan
- Image Credits
- Image #1：5 Senses Design Image #2：5 Senses Design Image #3：5 Senses Design Image #4：5 Senses Design Image #5：5 Senses Design
Design Details
- Unique Properties
- This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
- Inspiration
- This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
- Research
- We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus. Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals.
- Challenge
- Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.' Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.
- Realization and Technology
- In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
- Operation and Interaction
- This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
- Project Duration and Location
- The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
- Specifications
- This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
- Keywords
- Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
