Serasa Digital Mobile App by Rodolpho Henrique Receives the A' Design Award in Mobile Technologies, Applications and Software Design

Rodolpho Henrique recognized for mobile technologies, applications and software design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Serasa Digital Mobile App by Rodolpho Henrique, designed for Serasa, has been granted the A' Design Award in the Mobile Technologies, Applications and Software Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Serasa Digital Mobile App

Serasa is a credit reporting agency that gathers and compiles credit score data for more than a billion individuals. This project aimed to revamp the existing B2B platform with a strong focus on user needs. From a product standpoint, the objective was to minimize customer support inquiries while boosting the conversion rate. The main challenge was to reimagine the B2B platform with a user-centric perspective in an industry where trust in credit services is not yet widely established.

About Rodolpho Henrique

Rodolpho is a digital designer focused on interactive experiences for web, mobile, and TV. Currently, he works at Google, designing digital products for more than three billion people worldwide. Before that, he was a Design Director at McKinsey & Company. Over the past 13 years, he has contributed to the success of several digital products, taking on new features and concepts from early ideas to final implementation and elevating products to a higher level of craft for big leaders and startups worldwide.

Award Record

This recognition makes Rodolpho Henrique a winner of 1 A' Design Award.

About the A' Mobile Technologies, Applications and Software Design Award

The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://dezigners.org/design-category/mobile

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/169575
A' Design Award Page: https://competition.adesignaward.com/169575
Media Showcase: https://www.designnewsroom.com/!169575
Laureate Profile: https://dezigners.org/d/363847

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Serasa Digital Mobile App
Function: Mobile App
Category: Mobile Technologies, Applications and Software Design
Discipline: Communication Design
Industry: Software and Electronics & Appliances
Colors: Snow, Lavender, Dark Slate Gray, Silver and Gray
Images: 5
Client: Serasa

The Recognition

Laureate: Rodolpho Henrique
Country: Brazil
Recognition: A' Design Award
Edition: 2024 - 2025
Design ID: #169575

Credits

Image Credits: Rodolpho Henrique

Design Details

Unique Properties: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Inspiration: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Research: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were: 1-Information: People should be aware of what they’re purchasing and what is included in the plan 2-Trust: People should believe there are no hidden fees or additional taxes 3-Process: People should complete the process as soon as possible providing only relevant data
Challenge: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs.
Realization and Technology: We used Figma for the design workflow and all the design work. For the motion prototype, we used Principle App and After Effects.
Operation and Interaction: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience. My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Project Duration and Location: The projects started in January 2023 and finished in December 2023
Specifications: Mobile app is available for iOS and Android. Desktop platform available for everyone.
Keywords: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application