Press Release
Playgo Camper Van Branding Project by Chungsheng Chen, Carol Sen and Enyang Chen Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Chungsheng Chen, Carol Sen and Enyang Chen for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Playgo Camper Van Branding Project by Chungsheng Chen, Carol Sen and Enyang Chen, designed for Tainan University of Technology/Product Design Department, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Playgo Camper Van Branding Project
Playgo is a brand identity created for a camper van modification service. The Playgo logo combines orange and black with curved typography to suggest exploration and reliability. The identity is applied to business cards, tote bags, envelopes, letterheads, folders, vehicle decals, a website and social media accounts. Guidelines define colour ratios, letter spacing and line thickness, and the logo has a minimum application height of 10 mm. The identity also supports an online quotation system and a physical display area that help users choose modification options.
About Chungsheng Chen, Carol Sen and Enyang Chen
Prof. ChungSheng Chen, a self-proclaimed "design missionary," possesses extensive experience in both design practice and education. He frequently expresses his perspectives on society through his work, blending an optimistic outlook, keen observation, and a deep emotional connection to life. His cross-disciplinary approach integrates various processing techniques and material applications, embodying a fundamental design philosophy.
Award Record
Chungsheng Chen, Carol Sen and Enyang Chen is a winner of 29 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168831
- A' Design Award Page: https://competition.adesignaward.com/168831
- Media Showcase: https://www.designnewsroom.com/!168831
- Laureate Profile: https://dezigners.org/d/179403
- Further Information from the Laureate: https://www.mitsports.com.tw/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Playgo Camper Van Branding Project
- Function
- Camper Van Branding Project
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- White Smoke, Firebrick, Orange Red, Black and Tomato
- Images
- 5
- Client
- Tainan University of Technology/Product Design Department
The Recognition
- Laureate
- Chungsheng Chen, Carol Sen and Enyang Chen
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168831
Credits
- Team
- ChungSheng Chen, Carol Sen, TingYuan Chen, EnYang Chen, WanYun Lo, EnJia Hsu, acdesign associates International Co.,Ltd., Pro-Glory Enterprise Co., Ltd. and Tainan University of Technology/Product Design Department
- Image Credits
- acdesign associates International Co., Ltd.
Design Details
- Unique Properties
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Inspiration
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Research
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant. The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
- Challenge
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts. The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
- Realization and Technology
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Operation and Interaction
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays. Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value.
- Project Duration and Location
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Specifications
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Keywords
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
