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Press Release

DesignNewswire · COMO, Italy ·

Peyman Hashemi Is Honored with the Bronze A' Design Award for Ryucan Liquids Plastic Container in Packaging Design

Peyman Hashemi acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Ryucan Liquids Plastic Container by Peyman Hashemi, designed for Queen Pack Design. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Ryucan Liquids Plastic Container

Ryucan is a sustainable engine oil container inspired by samurai armor, emphasizing strength, resilience, and environmental responsibility. Made from ninety percent recycled high-density polyethylene, it reduces virgin plastic use while maintaining durability. Finite element analysis enabled a twenty percent weight reduction, optimizing transport and lowering emissions. It exceeds industry drop-test standards and withstands one hundred thirty-one kilograms at fifty degrees Celsius. Embossed branding replaces labels, improving recyclability and eliminating microplastic waste.

About Peyman Hashemi

A mechanical engineer, entrepreneur, and product designer specializing in plastic containers, this professional combines a deep understanding of engineering principles with a flair for innovative design. Renowned for their contributions to the field, they have secured over 100 registered designs globally. Their expertise extends beyond creation, encompassing the commercial production of these designs, which underscores their comprehensive grasp of the industry. This proficiency has been recognized with two Red Dot Awards in package design for 2023 and 2024, affirming their status as a leader in their field.

Award Record

With this recognition, Peyman Hashemi is a winner of 2 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Ryucan Liquids Plastic Container
Function
Liquids Plastic Container
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dark Slate Gray, Midnight Blue, Steel Blue, Dark Slate Blue and Light Slate Gray
Images
5
Client
Queen Pack Design

The Recognition

Laureate
Peyman Hashemi
Country
Turkiye
Recognition
Bronze A' Design Award
Edition
2024 - 2025
Design ID
#168821

Credits

Team
Kayhan Turan
Image Credits
All Images are taken by Kayhan Turan

Design Details

Unique Properties
The Ryucan oil container is inspired by the strength and precision of Samurai armor, designed for both durability and material efficiency. Its angular structure and layered surface enhance recyclability by eliminating the need for adhesive labels. The embossed branding, ergonomic grip, and lightweight build provide superior handling and ease of transport, combining functionality with environmental responsibility.
Inspiration
The design process initiates at a point beyond merely defining a project and its needs; it starts with a search for inspiration to develop a fresh approach. This inspiration must then be integrated into a functional context. For this project, we derived a unique aesthetic from the layered structure of Samurai armor, an element that symbolizes strength, durability, and protection. Drawing from this concept, we developed a container design that balances resilience with a distinctive visual identity.
Research
The Ryucan project aimed to balance sustainability, strength, and production efficiency. Reducing weight by twenty percent while maintaining structural integrity required advanced finite element analysis. Achieving high durability with ninety percent recycled plastic demanded precise molding techniques to enhance material resilience. Eliminating adhesive labels and replacing them with embossed branding presented manufacturing challenges but significantly improved recyclability. The result is a lighter, stronger, and eco-friendly industrial container that sets a new standard in sustainable packaging.
Challenge
The biggest challenge was balancing sustainability, strength, and efficiency. Reducing weight by twenty percent while maintaining structural integrity required extensive finite element analysis simulations. Ensuring high durability with ninety percent recycled plastic demanded precise molding techniques. Replacing adhesive labels with embossed branding posed challenges but improved recyclability. Overcoming these obstacles resulted in a lighter, stronger, and more sustainable container.
Realization and Technology
Ryucan is manufactured using advanced blow molding technology, a process that heats and inflates thermoplastic material into a precise, high-strength form. The container is made from ninety percent recycled high-density polyethylene, reducing the need for virgin plastic. Finite element analysis was applied to optimize the structure, ensuring durability while achieving a twenty percent weight reduction. The embossed branding technique eliminates adhesive labels, enhancing recyclability and sustainability.
Operation and Interaction
Ryucan is designed for effortless handling and precise pouring. Its ergonomic grip provides comfort and control, preventing spills and improving user experience. The lightweight structure enhances maneuverability, while embossed branding ensures durability without peeling. The reinforced body withstands drops and pressure changes, guaranteeing reliability. Its optimized shape allows for easy stacking, reducing storage space and transport costs while improving sustainability.
Project Duration and Location
The Ryucan project began in January 2023 in Istanbul and concluded in December 2023. The development process involved in-depth research, multiple prototypes, and rigorous performance testing to ensure exceptional durability and sustainability. The final product was manufactured using proprietary techniques and officially debuted at ICIS 2025 London, reinforcing our commitment to eco-friendly industrial packaging innovations.
Specifications
width: 245 millimeters depth: 98 millimeters height: 314 millimeters capacity: 4 liters material: ninety percent recycled high-density polyethylene weight: 240 grams, twenty percent lighter than standard containers drop test performance: successfully passed from two point two meters, exceeding the one point eight meter industry standard pressure resistance: withstands one hundred thirty-one point four kilograms at fifty degrees celsius production process: blow molding with finite element analysis optimization branding: embossed logo for improved recyclability, no adhesive labels
Keywords
Sustainable packaging, industrial container, recycled plastic, Finite Element Analysis, lightweight design, Samurai-inspired, embossed branding, blow molding, eco-friendly, high-performance

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