Press Release
Cyber Yoke Steering Wheel by Don Ian Wins the Bronze A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design
Don Ian of Agiling acknowledged for vehicle parts, auto accessories and care products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Cyber Yoke Steering Wheel by Don Ian of Agiling has been granted the Bronze A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Cyber Yoke Steering Wheel
This product design is an improvement on the traditional round steering wheel which can improve the driver's forward vision. The wheel rim shape of Oval Rectangle highlights a sense of technology and futurism, and combines the advantages of circular steering wheel and half-spoke steering wheel. The design of different materials and colors on the double rings of inner and outer reflects a visual effect of layering. The application of special material-color gradient fabrics provides more personalized choices. The Designer hopes to create a product that balances aesthetics and practicality.
About Don Ian
Don Ian has worked in the automotive industry for more than 10 years, has mastered the knowledge of automotive factory planning, and is very interested in brand and product design. At the end of 2023, he founded "Agiling", with the company's vision of creating better human-machine interaction tools, and independently completed the design and development of the company's first product-the "Cyber Yoke" steering wheel.
About Agiling
Agiling (Guangzhou) Tech Co., Ltd was founded by Don Ian and is committed to creating more agile and user-friendly human-machine interaction tools
Award Record
This recognition makes Don Ian of Agiling a winner of 1 A' Design Award.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Typical entries include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. The awarded vehicle accessory designs are published at https://dezigners.org/design-category/vehicle-accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168600
- A' Design Award Page: https://competition.adesignaward.com/168600
- Media Showcase: https://www.designnewsroom.com/!168600
- Laureate Profile: https://dezigners.org/d/362765
- Further Information from the Laureate: https://bit.ly/4k5wPJe
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cyber Yoke Steering Wheel
- Function
- Steering Wheel
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray, Slate Gray and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Don Ian
- Country
- China
- Brand
- Agiling
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168600
Credits
- Image Credits
- Photographer Don Ian, Guangzhou, 2024.
Design Details
- Unique Properties
- Modified steering wheel designed for Tesla Model 3/Y, Create a steering wheel that combines the advantages of circular steering wheel and half-spoke steering wheel. The unique wheel rim shape of Oval Rectangle highlights a strong sense of technology and futurism, and the design of different materials and colors on the double rings of inner and outer reflects a special sense of layering. The application of particular material-color gradient fabrics provides more personalized choices.
- Inspiration
- The traditional circular steering wheel allows both hands to move freely, it‘s easy to get the hands mixed up after turning and returning, while a half-spoke steering wheel can cause the other hand to grab the air when turning and turning back, so we aimed to build a steering wheel that avoids both problems. On the other hand, the inspiration for using color gradient fabrics comes from the paintings of Van Gogh, and we hope to create a product that balances aesthetics and practicality.
- Research
- Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase. For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
- Challenge
- The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
- Realization and Technology
- Five-layer Process: 1. One-piece die casting frame; 2. First layer of PU foam; 3. Built-in heating patch; 4. Second layer of PU foam; 5. Surface mat. covering.
- Operation and Interaction
- About the installation of the modified steering wheel: 1. Remove the original steering wheel from the car; 2. Disassemble the original steering wheel parts (button module, shell, etc.); 3. Install the original steering wheel parts on the steering wheel body of this design; 4. Install the steering wheel as a whole on the car.
- Project Duration and Location
- The project started in Guangzhou in December 2023, obtained a patent in August 2024, and entered mass production in December 2024.
- Specifications
- 358 (mm) x 147 (mm) x 268 (mm)
- Keywords
- Steering Wheel, Cyber Yoke, CyberYoke, Tesla, Model 3, Model Y, Agiling, Don Ian
