Press Release
Inside Out Toy Furniture by Nao Fujimura Wins the Bronze A' Design Award in Baby, Kids' and Children's Products Design
Nao Fujimura honored for baby, kids' and children's products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Inside Out Toy Furniture by Nao Fujimura has been granted the Bronze A' Design Award in the Baby, Kids' and Children's Products Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Inside Out Toy Furniture
Inside Out is a set of children's furniture that can also be used as a toy. The set combines a white box and a light green three-legged stool. The box can serve as a small table for a child or as a seat, so a parent and a child can sit together. The stool can be inserted into the box from all four sides, like a puzzle. No single use is fixed, which invites free experiment and imagination. White ash wood was used, coated with car paint and sanded smooth, and all corners are rounded for safe handling.
About Nao Fujimura
She is an Okinawa-based product designer who designs a variety of playful products such as furniture and toys that make everyday life a little more fun.
Award Record
Nao Fujimura is a winner of 1 A' Design Award, including this recognition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/168108
- A' Design Award Page: https://competition.adesignaward.com/168108
- Media Showcase: https://www.designnewsroom.com/!168108
- Laureate Profile: https://dezigners.org/d/364213
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Inside Out Toy Furniture
- Function
- Toy Furniture
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Snow, Antique White, Olive Drab, Dark Salmon and Yellow Green
- Images
- 5
The Recognition
- Laureate
- Nao Fujimura
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168108
Credits
- Image Credits
- [; Nao Fujimura, Inside Out, 2024] [; Nao Fujimura, Inside Out, 2024]
Design Details
- Unique Properties
- It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together. The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
- Inspiration
- This product was inspired by the shape of toys that children play with. The older I get, the more I think that small furniture for children looks like cute toys. We came up with a product that gives form to this lovely feeling. Is this product furniture for children? Is it a big toy for adults to play with? We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
- Research
- We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
- Challenge
- The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
- Realization and Technology
- White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
- Operation and Interaction
- This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it. Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it. This product will further expand children's imaginations and stimulate the curiosity of adults as well.
- Project Duration and Location
- The project started in June 2024 and ended in September 2024.
- Specifications
- Width 300mm x Depth 300mm x Height 420mm
- Keywords
- Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
