Press Release
Bellamy Sans Typeface by Paul Robb and Moira Bartoloni Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Paul Robb and Moira Bartoloni for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Bellamy Sans Typeface by Paul Robb and Moira Bartoloni, designed for S6 Foundry, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Bellamy Sans Typeface
Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.
About Paul Robb and Moira Bartoloni
Paul Robb is a Creative Director and Type designer with over 30 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers.
Award Record
Paul Robb and Moira Bartoloni is a winner of 23 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167745
- A' Design Award Page: https://competition.adesignaward.com/167745
- Media Showcase: https://www.designnewsroom.com/!167745
- Laureate Profile: https://dezigners.org/d/175604
- Further Information from the Laureate: http://www.s6foundry.com/retail-font-library/bellamy-sans/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bellamy Sans Typeface
- Function
- Typeface
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Ghost White, Lavender, Light Gray, Dark Gray and Light Slate Gray
- Images
- 5
- Client
- S6 Foundry
The Recognition
- Laureate
- Paul Robb and Moira Bartoloni
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167745
Credits
- Team
- Paul Henry Robb and Moria Bartoloni
- Image Credits
- Paul Henry Robb
Design Details
- Unique Properties
- Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style with a refined, modern sensibility. Rooted in the tradition of Swiss typography, it maintains the core principle of neutrality while softening the rigidity often associated with classic grotesques. Its subtle contrast and carefully shaped curves lend it an understated elegance—minimalist yet expressive, free from superfluous ornamentation.
- Inspiration
- The inspiration behind Bellamy Sans stems from a desire to bridge the gap between the functional clarity of mid-20th-century grotesque typefaces and the nuanced sophistication of contemporary design, embracing the idea of typographic neutrality—prioritizing clarity, simplicity, and versatility while reinterpreting these qualities with a more humanistic approach. The typeface was conceived to soften the rigidity often found in classic grotesques.
- Research
- This research investigates the design philosophy and developmental process behind the font and explores how Bellamy Sans bridges the gap between the minimalist, utilitarian principles of historical grotesques and the nuanced sophistication of contemporary typography. Central to its design is typographic neutrality, emphasizing clarity, simplicity, and versatility. However, Bellamy Sans reinterprets these qualities through a more humanistic lens, introducing subtle refinements that balance mechanical precision with organic warmth.
- Challenge
- The primary challenge of this research lies in exploring how the utilitarian principles of historical grotesque typefaces with the nuanced sophistication of contemporary typography. It required addressing how typographic neutrality, clarity, simplicity, and versatility concepts can be reinterpreted through humanistic forms without compromising their functional essence. Additionally, the research must investigate how subtle design refinements can contribute to the evolution of modern typographic practices while honoring historical influences.
- Realization and Technology
- The font was digitally created and supported by over 200 Latin languages. The cover was printed onto a recycled board, the internal pages onto 150gsm recycled paper and the book was hand-sewn.
- Operation and Interaction
- The Specimen book was sent to the first ten companies that ordered the complete family.
- Project Duration and Location
- The initial designs were designed in November 2023 with the digital font launched in September 2024.
- Specifications
- The book is 120 pages, with the first section demonstrating the robustness of the font in use, the back pages are dedicated to the individual weights and glyphs.
- Keywords
- Type design, Typeface, Specimen
