Press Release
Panlong Tiandi Mtpt Retail Store by Minghong Ou Wins the Bronze A' Design Award in Interior Space and Exhibition Design
Minghong Ou honored for interior space and exhibition design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ Panlong Tiandi Mtpt Retail Store by Minghong Ou, designed for ImSD, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Panlong Tiandi Mtpt Retail Store
This project is located in Panlong Tiandi, in the northeastern part of Xujing Town, Qingpu District, Shanghai. The space combines the profound cultural heritage of Panlong Ancient Town with the characteristics of Mtpt products, using materials, shapes, sounds, and light and shadow to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of Touching Nature, allowing the beauty of nature to enter within the space and achieving a symbiotic fusion between architecture and landscape.
About Minghong Ou
ImSD Imperfetto Space Design is an architectural and spatial design firm established in Shanghai, composed of a group of people with the background of overseas study and foreign enterprise work experience. It aims to provide services such as high-end commercial space design, high-end residential space design, and soft decoration design.
Award Record
Minghong Ou is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167435
- A' Design Award Page: https://competition.adesignaward.com/167435
- Media Showcase: https://www.designnewsroom.com/!167435
- Laureate Profile: https://dezigners.org/d/363628
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Panlong Tiandi Mtpt Retail Store
- Function
- Retail Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Olive Green, Gray, Dim Gray, Dark Slate Gray and Rosy Brown
- Images
- 5
- Client
- ImSD
The Recognition
- Laureate
- Minghong Ou
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167435
Design Details
- Unique Properties
- Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature.
- Inspiration
- Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape.
- Research
- The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light.
- Challenge
- The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface.
- Realization and Technology
- The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors.
- Operation and Interaction
- We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature.
- Project Duration and Location
- The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai
- Specifications
- Width 14100mm x Depth 8400mm x Height 4100mm
- Keywords
- "sound, installation, symbiosis, retail, micro-cement"
