Food Into Opportunities Recipe Book by Udem Universidad de Monterrey Is Granted the Bronze A' Design Award in Social Design

Udem Universidad de Monterrey acknowledged for social design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Social Design category for Food Into Opportunities Recipe Book by Udem Universidad de Monterrey, designed for Universidad de Monterrey. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Food Into Opportunities Recipe Book

Food Into Opportunities is a recipe book created to help households reduce food waste. The book is addressed to women aged 30 to 60. A hybrid format combines the printed book with digital content shared on social media platforms. The first edition focuses on fruits and vegetables and explains how to use them at different stages of ripeness. Storage advice and seasonal recipes support the full use of each ingredient. The standard letter size, hardcover binding and sewn pages suit frequent use in the kitchen.

About Udem Universidad de Monterrey

Roberto Garza Sada Center for Art, Architecture and Design Space for ideas and expressions that brings together and develops the best creative talent, consolidating itself as the headquarters for the formation, creation and development of art, architecture and design in Latin America. Currently, it has LEED Certification at its "Silver" level, granted by the USGBC (U.S. Green Building Council), with which it became the first of Tadao Ando's works with this type of recognition and, to date, in the only building of a higher education institution in all of Nuevo León internationally certified as a space that respects the environment.

Award Record

This recognition makes Udem Universidad de Monterrey a winner of 3 A' Design Awards. The awards span the editions from 2022 - 2023 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Social Design Award

The A' Social Design Award is an international design competition recognizing excellence in social design by social impact designers and think-tanks worldwide. The competition is organized within the A' Design Award & Competition and is open to social designers, social brands, social manufacturers and social design professionals from all countries. Entries typically include community projects, social campaigns, public installations, educational programs, sustainable initiatives and healthcare solutions. Awarded social designs are published at https://dezigners.org/design-category/social

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/167421
A' Design Award Page: https://competition.adesignaward.com/167421
Media Showcase: https://www.designnewsroom.com/!167421
Laureate Profile: https://dezigners.org/d/342051
Further Information from the Laureate: https://youtu.be/_weHUGNB1T8

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Food Into Opportunities Recipe Book
Function: Recipe Book
Category: Social Design
Discipline: Communication Design
Industry: Social Impact
Colors: Dark Khaki, Indian Red, Wheat, Olive Drab and Light Gray
Images: 5
Client: Universidad de Monterrey

The Recognition

Laureate: Udem Universidad de Monterrey
Country: Mexico
Recognition: Bronze A' Design Award
Edition: 2024 - 2025
Design ID: #167421

Credits

Team: Eugenia Martínez-Abrego Sáenz, María Andrade Padilla, Paulina Gonzalez Gracia and Valeria Marín Guzmán
Image Credits: Eugenia Martínez-Abrego Sáenz María Andrade Padilla Paulina Gonzalez Gracia Valeria Marín Guzmán

Design Details

Unique Properties: This project introduces a practical recipe book specifically designed for women aged 30 to 60. It features a hybrid format, combining a physical book with digital content across social media platforms. The first edition focuses on fruits and vegetables, offering guidance on their use at different stages of ripeness. It includes storage tips and recipes to maximize their potential, encouraging sustainable habits in everyday life.
Inspiration: How can graphic design inspire families to reduce food waste in their homes? To create a tool and communication strategy that raises awareness about food waste among women. Educate households about the extent of food waste they generate. Promote responsible and sustainable food consumption practices. Encourage optimal utilization of food to minimize waste.
Research: This project has as its centerpiece a recipe book, designed as a tool practice to inform and train women between 30 and 60 years old about the impact of waste of food at home. Responding to the digital information saturation you experience this group, the book takes advantage of the preference for physical formats, offering an experience functional and tactile in the kitchen. At the same time, complement this proposal with content digital in social networks, creating a balance between the physical and the digital.
Challenge: Research question How can graphic design encourage families to minimize food waste in their homes? General Objective Develop a tool and communication strategy that raises awareness about the food waste to women. Specific Objectives Report on food waste generated in homes. Promote responsible food consumption. Optimize the use of food.
Realization and Technology: The book design was developed with a strategic approach to optimize the format and the production costs, without compromising its functionality or quality. You choose a size standard letter (21.5 x 28 cm) to minimize material waste during production printing, thus reducing environmental impact and allowing more economical production and sustainable. The book will be hardcover with glossy lamination on the front and back covers, which ensures an attractive visual presentation and long-lasting protection.
Operation and Interaction: Various applications were developed to promote the brand and expand the reach of the project. As a complement to the book, a collection of exclusive dishes with designs was created. that highlight the logo, icons and illustrative elements. These plates are one of the gifts to Kickstarter backers. Designed as iconic pieces of the brand, the plates They can be used both to serve the recipes in the book and to decorate.
Project Duration and Location: The brand seeks to establish a deep connection with food from its origin, whether in the land, the field or products of animal origin. Its objective is to raise awareness about the complete production process of each food, from its cultivation or breeding to its arrival at home, encouraging more conscious preparation and storage and responsible. The journey of food does not end on the plate; comprises an entire journey which, when understood, invites us to value and make the most of each ingredient, promoting more sustainable habits in our daily cooking.
Specifications: The constant interiors of 180 color pages, printed on a 140 gram sofa with 4x4 inks, ensuring a High graphic quality and a professional finish. The binding will be by sewing with hotmelt, providing robustness and ease of use, essential characteristics for a recipe book that will be used frequently in the kitchen.
Keywords: Food, approval, recycling, hunger, reuse, nutrition, cooking, fruits, proteins, cereals, vegetables