Press Release
Chery Receives the Golden A' Design Award for Chery E02 Hmi Design in Interface, Interaction and User Experience Design
Chery recognized for interface, interaction and user experience design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Chery E02 Hmi Design by Chery has been granted the Golden A' Design Award in the Interface, Interaction and User Experience Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Chery E02 Hmi Design
Chery E02 is a human machine interface for a car infotainment system. The interface brings navigation, entertainment, communication and vehicle control into one simple layout. A flat hierarchy places all main functions on the top level page, which reduces driver distraction. App lists open in small windows instead of full screen. The main color, Glacial Blue, offers high visibility and limits visual fatigue. Temperature buttons sit within natural thumb reach of the driver and of the front passenger. A voice assistant supports spoken control.
About Chery
Facecar has been deeply engaged in the field of intelligent vehicle HMI for 14 years, providing full-process user experience consulting services for world-renowned automotive brands. It has 100+ professional and innovative talents, with diversified backgrounds covering interaction design, visual design, 3D scene innovation, 3D animation effects, 3D engine development, etc. The number of models that have been mass-produced in FaceCar service design is 30+, and tens of millions of users of smart car product experience have been influenced by Facecar's innovative thinking.
Award Record
Chery is a winner of 1 A' Design Award, including this recognition.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. The competition is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Entries typically include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. Awarded interface designs are published at https://dezigners.org/design-category/interface
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/167391
- A' Design Award Page: https://competition.adesignaward.com/167391
- Media Showcase: https://www.designnewsroom.com/!167391
- Laureate Profile: https://dezigners.org/d/363670
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chery E02 Hmi Design
- Function
- Hmi Design
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Gainsboro, Dark Slate Gray, Silver, Black and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Chery
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #167391
Credits
- Team
- Yong Xia, Zhenchun Xie, Tongkun Zhou, Mengxiang Li, Dong Han, Yangyang Pan, Fenghu Chen, Jiquan Sun, Yaozhong Tian, Peng Chen, Tianxiang Zhao and Xianyi Wan and others
Design Details
- Unique Properties
- The HMI of Chery E02 represents a comprehensive revolution in the automotive human machine interface. Centered on the Atomic Design, it not only integrates multiple functions such as navigation, entertainment, communication, and vehicle control but also enables drivers to enjoy a more relaxed and pleasant driving experience through a simplified interface layout, efficient interaction methods, and a smart voice assistant, creating a new ecosystem of interaction between humans and the vehicle.
- Inspiration
- Based on the Atomic Design, this project simplifies visual elements and eliminates redundant information to create a concise, clear, and efficient user interface. From the aesthetic and innovation standpoint, the primary color, Glacial Blue, aligns with the identity of CHERY and the theme of HMI. The color features high visibility while minimizing visual fatigue. These features improve information retrieval efficiency and overall user experience while avoiding visual distractions.
- Research
- With the ongoing advancement of technology, modern automobiles are integrating increasingly complex infotainment systems, including navigation, entertainment, communication, vehicle control. However, their practical use often results in overwhelming interfaces and information overload, which can compromise driving safety. To address these challenges, this interface design prioritizes simplicity, usability, and consistency, delivering a more comfortable, convenient, and safe driving experience.
- Challenge
- To create a concise, clear, and efficient interface, every interface element is as indispensable as an atom, with layouts as precise as mechanical parts. In the dock bar, the temperature button is positioned within the natural thumb reach of the driver, ergonomically designed for easy operation with one hand, while another temperature button is slightly offset towards the front passenger. The status bar appears prominently at the top of the screen, ensuring critical data is instantly visible.
- Realization and Technology
- The physical dimensions are larger, without physical black borders for a seamless user experience. The hierarchy design at a lower level allows all primary functions to be accessible from the top level page, enhancing driving safety by minimizing distractions. The interface utilizes small window displays for App Lists rather than full-screen displays, effectively reducing distractions while driving.
- Operation and Interaction
- The interface design emphasizes simplicity, usability, and consistency. Magnetic level motion effects mimic tactile feedback in the real world, like the attraction and repulsion between elements during card editing, for intuitive feedback and a smooth, natural experience. The voice assistant Xiao Qi creates a natural, friendly rapport with users, offering proactive care and interaction. It changes expressions in different states to evoke emotional resonance and a sense of belonging among users.
- Project Duration and Location
- The project was launched in March 2024 in Wuhu, Anhui, China, and is scheduled for official release on August 30, 2025.
- Keywords
- Automotive human machine interface, Atomic design, Magnetic level motion effects, Emotional voice assistance, User friendly design
