Panpan Limited Gift Box by Wu Yao Is Granted the Bronze A' Design Award in Packaging Design

Wu Yao acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Panpan Limited Gift Box by Wu Yao, designed for Beijing Wuyao Cultural and Creative Co. Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Panpan Limited Gift Box

Panpan is a limited edition gift box designed to hold brand products and selected gifts. The outer form is inspired by ancient Chinese food boxes, while the decoration follows the Chinoiserie style popular in Europe in the 18th century. Famous Chinese and French landmarks are combined with the brand character in hot stamped illustrations. The box is made of cardboard, with metal plates on the front and back. Wheat patterns on the side and bamboo patterns inside are embossed in gold paper. The flip lid is held closed by magnets.

About Wu Yao

I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.

Award Record

This recognition makes Wu Yao a winner of 12 A' Design Awards. The awards span the editions from 2022 - 2023 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/165767
A' Design Award Page: https://competition.adesignaward.com/165767
Media Showcase: https://www.designnewsroom.com/!165767
Laureate Profile: https://dezigners.org/d/325136
Further Information from the Laureate: https://www.zcool.com.cn/work/ZNjkyMTYzMTY=.html

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Panpan Limited Gift Box
Function: Limited Gift Box
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Black, Maroon, Crimson, Dark Red and Indian Red
Images: 5
Client: Beijing Wuyao Cultural and Creative Co. Ltd.

The Recognition

Laureate: Wu Yao
Country: China
Recognition: Bronze A' Design Award
Edition: 2024 - 2025
Design ID: #165767

Credits

Team: Zhang Yuchen, Xie Baixing, Zheng Ziyang, Tan Zhen, Tang Wenhu, Liao Hao and Fu zijie

Design Details

Unique Properties: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Inspiration: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Research: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Challenge: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Realization and Technology: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Operation and Interaction: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Project Duration and Location: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Specifications: 105mm x 245mm x 335mm
Keywords: Panpan, Packaging Design, Limited, Gift Box