Press Release
Bruno Oro Receives the Silver A' Design Award for Maples Clinic Visit Educational Storybook in Public Awareness, Volunteerism, and Society Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Bruno Oro for public awareness, volunteerism, and society design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ Maples Clinic Visit Educational Storybook by Bruno Oro has been granted the Silver A' Design Award in the Public Awareness, Volunteerism, and Society Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Maples Clinic Visit Educational Storybook
Maples Clinic Visit is a children's storybook designed to help young readers navigate medical appointments with ease. The narrative follows Maple, a teddy bear, who visits the clinic to learn about orthotics and the medical process. The engaging illustrations and relatable storyline aim to reduce anxiety and foster understanding. By presenting clinical procedures in a comforting way, this book empowers children to face their medical experiences with confidence, transforming potentially daunting situations into positive learning opportunities.
About Bruno Oro
Bruno Oro is graduated as Bachelor in Product Design and Post Graduated in Creation and Management of Fashion specializing in Human Behaviour and Product Trends at Univali University in Brazil. He trained under the guidance of acknowledged professors and researchers such as Bauhaus Professor Karl Schawelka. Bruno's projects have been published in many countries: China, Spain, USA, Brazil, Italy, France, Hong kong, and in different medias like magazines, newspapers, websites, and TV shows.
Award Record
With this recognition, Bruno Oro is a winner of 2 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Public Awareness, Volunteerism, and Society Design Award
The A' Volunteerism Design Award is an international competition recognizing good volunteerism projects by leading designers and policy institutions worldwide. It is organized within the A' Design Award & Competition and is open to public awareness campaign designers, volunteerism advocacy groups, non-profit organizations and social workers from all countries. Typical entries include fundraisers, advocacy campaigns, disaster relief efforts, community cleanups, educational programs and health screenings. The awarded volunteerism designs are published at https://dezigners.org/design-category/volunteerism
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/165235
- A' Design Award Page: https://competition.adesignaward.com/165235
- Media Showcase: https://www.designnewsroom.com/!165235
- Laureate Profile: https://dezigners.org/d/124086
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Maples Clinic Visit Educational Storybook
- Function
- Educational Storybook
- Category
- Public Awareness, Volunteerism, and Society Design
- Discipline
- Communication Design
- Industry
- Social Impact and Branding & Advertising
- Colors
- Saddle Brown, Black, Maroon, Sienna and Silver
- Images
- 5
The Recognition
- Laureate
- Bruno Oro
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #165235
Design Details
- Unique Properties
- Maples Clinic Visit helps children facing frequent medical appointments by providing relatable information. The story follows Maple, a teddy bear who needs orthotics to walk, explaining clinical procedures in a comforting way. Aimed at children with cerebral palsy, the book reduces anxiety by familiarizing them with medical visits. It emphasizes user-centered design to improve children's healthcare experiences, making each appointment feel friendlier and less daunting.
- Inspiration
- This project was inspired by the need for relatable resources for children facing frequent medical appointments, particularly those with disabilities like cerebral palsy. I aimed to create an engaging experience to reduce anxiety and make clinical visits more approachable. My background in Industrial Design and research on user experience in healthcare guided the development. Collaborating with healthcare professionals ensured the content was informative and comforting for young readers.
- Research
- This design research focuses on improving children's experiences in healthcare settings, specifically for those with disabilities. The objectives include reducing anxiety during medical visits and educating children about clinical procedures. We employed qualitative methods, using interviews and observations to gather data. Participants included children, parents, and healthcare professionals. The results revealed that relatable resources significantly eased children's fears. Insights showed that engaging designs can foster comfort and understanding, ultimately impacting how healthcare is delivered, enhancing both societal awareness and design practices.
- Challenge
- The creative challenge involved addressing the emotional barriers children face during medical appointments. Overcoming societal misconceptions about disabilities was crucial, as was ensuring that the design resonated with young audiences. Historically, children's resources have been limited, leading to anxiety in clinical settings. External factors like healthcare regulations influenced content accuracy, while advancements in technology allowed for engaging illustrations and interactive elements. Collaborating with medical professionals ensured the project was both informative and supportive, fostering a positive impact on children’s experiences.
- Realization and Technology
- Maples Clinic Visit was developed using user-centered design methodologies, focusing on the emotional needs of children facing medical procedures. We conducted qualitative research, including interviews with parents and healthcare professionals, to inform the narrative and illustrations. The book features vibrant, engaging visuals created through digital illustration techniques, ensuring accessibility and appeal. Additionally, iterative prototyping allowed for testing the storyline with young audiences, enhancing relatability and understanding of clinical processes, particularly regarding orthotics.
- Operation and Interaction
- Maples Clinic Visit works by engaging children through a fun story about a teddy bear who goes to the clinic. The narrative transforms a potentially scary experience into an adventure, helping kids relate to Maples journey. Interaction occurs as children follow along with Maple, making them feel involved in the story. Key moments highlight important steps in medical visits, making it easier for kids to understand what to expect. This approach helps reduce anxiety, resulting in a more positive experience during real-life appointments and encouraging cooperation.
- Project Duration and Location
- Project developed in Spring 2024 at Iowa State University
- Specifications
- 10 by 8 inches hardbook
- Keywords
- Maple, orthotics, children healthcare, user experience, medical appointments, disability awareness, storybook, pediatric rehabilitation, emotional support, engaging design
