Press Release
Xiaobing Cheng Receives the Bronze A' Design Award for Ge Sang Lv Wu Corporate Logo in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Xiaobing Cheng for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2025 /DesignNewswire/ Ge Sang Lv Wu Corporate Logo by Xiaobing Cheng, designed for Ge Sang Lv Wu, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Ge Sang Lv Wu Corporate Logo
Ge Sang Lv Wu is a corporate logo created for a brand that helps mountain farmers sell crops such as food, tea and coffee beans. The logo shows a simplified line drawing of a Gesang flower, which stands for a sincere gift, combined with a cloud-like graphic. Soft curves recall the shape of clouds and the stretch of petals. Muted natural tones, including a low-saturation sky color with gray and white, create a fresh and calm effect. The mark is drawn as vector graphics on a grid based on the golden section, so it stays sharp at any size.
Award Record
Xiaobing Cheng is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164842
- A' Design Award Page: https://competition.adesignaward.com/164842
- Media Showcase: https://www.designnewsroom.com/!164842
- Laureate Profile: https://dezigners.org/d/174393
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ge Sang Lv Wu Corporate Logo
- Function
- Corporate Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Cornflower Blue, Steel Blue, Deep Sky Blue, Deep Pink and Lime Green
- Images
- 5
- Client
- Ge Sang Lv Wu
The Recognition
- Laureate
- Xiaobing Cheng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164842
Design Details
- Unique Properties
- ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
- Inspiration
- ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
- Research
- Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
- Challenge
- The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
- Realization and Technology
- Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
- Operation and Interaction
- Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
- Project Duration and Location
- The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
- Specifications
- Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
- Keywords
- Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
