Press Release
Kikumi Yoshida Is Honored with the Bronze A' Design Award for Kinokomeshi Packaging in Packaging Design
Kikumi Yoshida acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ Kinokomeshi Packaging by Kikumi Yoshida, designed for Taiai Co., has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Kinokomeshi Packaging
This kamameshi set offers an outdoor dining experience, allowing you to enjoy mushroom flavors in nature. The packaging features an image of Ehime Prefecture's mountains, with gold foil stamping on the logo for a refined touch. The vibrant colors, inspired by outdoor gear, stand out in natural settings. The sturdy box can support the weight of the rice and dashi, ensuring durability during transportation. This design balances practicality with a deep connection to nature, making the set ideal for outdoor enthusiasts seeking convenience and quality craftsmanship.
About Kikumi Yoshida
Kuuché Design is a design studio that bridges local culture and creative expression. Based in Ehime, Japan, they explore ways to convey a place’s identity through branding, packaging, and visual storytelling. The studio regularly hosts workshops and engages with community projects, aiming to empower small businesses and celebrate the unique resources of rural regions. With a focus on quiet yet impactful design, Kuuché Design turns invisible values into visible form.
Award Record
With this recognition, Kikumi Yoshida is a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164676
- A' Design Award Page: https://competition.adesignaward.com/164676
- Media Showcase: https://www.designnewsroom.com/!164676
- Laureate Profile: https://dezigners.org/d/358674
- Further Information from the Laureate: https://x.gd/uA5uj
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kinokomeshi Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Orange Red, Firebrick, Brown, Saddle Brown and Tomato
- Images
- 5
- Client
- Taiai Co.
The Recognition
- Laureate
- Kikumi Yoshida
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164676
Credits
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.
Design Details
- Unique Properties
- This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
- Inspiration
- The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
- Research
- We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
- Challenge
- It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
- Realization and Technology
- We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
- Operation and Interaction
- This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
- Project Duration and Location
- The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
- Specifications
- 130 mm (W) x 35 mm (D) x 200 mm (H)
- Keywords
- Kamameshi, Japanese food, package design, Japanese food
