Press Release
Vegetable Box Packaging by Kikumi Yoshida Wins the Bronze A' Design Award in Packaging Design
Kikumi Yoshida honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Vegetable Box Packaging by Kikumi Yoshida, designed for Hagata Farm, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Vegetable Box Packaging
The design reimagines vegetables as art born from the soil, engaging the senses through their appearance and aroma. The motif, inspired by the sun, mirrors a cross-section of a carrot, symbolizing the connection between giver and receiver. This design presents familiar vegetables in a novel and creative way. Labels are crafted from materials that preserve the packaging's integrity, allowing for reuse after gifting. This thoughtful approach enhances the perceived value of the vegetables, making them more meaningful as gifts and deepening the experience for both giver and recipient.
About Kikumi Yoshida
Kuuché Design is a design studio that bridges local culture and creative expression. Based in Ehime, Japan, they explore ways to convey a place’s identity through branding, packaging, and visual storytelling. The studio regularly hosts workshops and engages with community projects, aiming to empower small businesses and celebrate the unique resources of rural regions. With a focus on quiet yet impactful design, Kuuché Design turns invisible values into visible form.
Award Record
Kikumi Yoshida is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164661
- A' Design Award Page: https://competition.adesignaward.com/164661
- Media Showcase: https://www.designnewsroom.com/!164661
- Laureate Profile: https://dezigners.org/d/358674
- Further Information from the Laureate: https://x.gd/pktj1
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Vegetable Box Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Olive Green, White Smoke, Coral, Tomato and Dark Slate Gray
- Images
- 5
- Client
- Hagata Farm
The Recognition
- Laureate
- Kikumi Yoshida
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164661
Credits
- Image Credits
- #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.
Design Details
- Unique Properties
- Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
- Inspiration
- Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
- Research
- The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
- Challenge
- The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
- Realization and Technology
- This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
- Operation and Interaction
- Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
- Project Duration and Location
- The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
- Specifications
- 300 mm (w) x 235 mm (d) x 70 mm (h)
- Keywords
- gift, package design, farmer, vegetable, foil stamping
