Press Release
Jeff Wu Is Honored with the Bronze A' Design Award for Grace Flow Protein Boost Packaging in Packaging Design
Jeff Wu acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Grace Flow Protein Boost Packaging by Jeff Wu has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Grace Flow Protein Boost Packaging
Grace Flow Protein Boost is a bottle packaging design for a high protein functional drink aimed at young fitness enthusiasts. The liquid protein can be opened and consumed at once, without the mixing needed for protein powder. The main visual element joins the Chinese character for cool with the brand name in Latin letters, and the two share common strokes. The bottle neck is shaped as a handle, and color differences indicate the flavors. The bottle is made of PET by stretch blow molding, and a metal colored heat shrink film wraps the whole body.
About Jeff Wu
Graduated from the Design Department of Xi'an Academy of Fine Arts With 20 years of professional experience, I have worked as a senior art director at Bates141 (China) and Ogilvy (China) International 4A Company 2007 AGI Japan Design Internship, Packaging works have won the International Packaging Award for 7 consecutive years In 2018, won the German Red Dot Packaging Design Award, and his works are included in the Red Dot Global Design Yearbook Received the Bronze Award for Pentawards Packaging Design in the UK in 2019, with works included in the Pentawards Yearbook Won the Red Dot Design Packaging Award in Germany in 2020, with works included in the Red Dot Global Design Yearbook Won the...
Award Record
Jeff Wu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164480
- A' Design Award Page: https://competition.adesignaward.com/164480
- Media Showcase: https://www.designnewsroom.com/!164480
- Laureate Profile: https://dezigners.org/d/323626
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Grace Flow Protein Boost Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dim Gray, Saddle Brown and Maroon
- Images
- 5
The Recognition
- Laureate
- Jeff Wu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164480
Credits
- Team
- Juan ying Zheng, George Zhang, qiong Wu and chen Li
- Image Credits
- Design agency:Beijing Perfect Point Design Design Director：Jeff Wu
Design Details
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design. For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
- Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve. So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
- Realization and Technology
- Outer bottle: PET, stretch blow molded. Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
- Operation and Interaction
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Project Duration and Location
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Specifications
- 1/2length：186.35mm surface area：28725mm2 stability angle：18.67° gravity center：69.4mm
- Keywords
- GraceFlow Protein Boost
