Press Release
Magical Creatures AI-Generated Video Art by Lampo Leong, Li Lin and Yanxiu Zhao Is Granted the A' Design Award in Generative, Algorithmic, Parametric and AI-Assisted Design
Lampo Leong, Li Lin and Yanxiu Zhao acknowledged for generative, algorithmic, parametric and ai-assisted design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Magical Creatures AI-Generated Video Art by Lampo Leong, Li Lin and Yanxiu Zhao, designed for Unversity of Macau Centre for Arts and Design, has been granted the A' Design Award in the Generative, Algorithmic, Parametric and AI-Assisted Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Magical Creatures AI-Generated Video Art
Humanity, as one among countless species in the universe, carries a unique responsibility to comprehend and cherish the delicate balance between the microscopic and macroscopic dimensions of existence. Central to this stewardship is the sharing of natural resources and fostering peaceful coexistence with both visible and invisible beings as companions in the shared fabric of life. Through vivid imagination and unbounded creativity, the work introduces a world of extraordinary beings. By illuminating these entities, it encourages humanity to deepen its exploration of the environments inhabits.
About Lampo Leong, Li Lin and Yanxiu Zhao
Lampo Leong, PhD from the Central Academy of Fine Arts and MFA from California College of the Arts, is a Distinguished Professor, Doctoral Advisor, and Director of the Centre for Digital Arts in the Dept of Arts and Design at the University of Macau, a Tenured Professor at the University of Missouri-Columbia in the USA and a Visiting Professor at the Guangzhou Academy of Fine Arts. Leong has served as judge or curator for over 80 art and design competitions and exhibitions and delivered over 300 lectures at esteemed institutions such as Stanford University, UC Berkeley and China Academy of Art.
Award Record
Lampo Leong, Li Lin and Yanxiu Zhao is a winner of 7 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Generative, Algorithmic, Parametric and AI-Assisted Design Award
The A' Generative Design Award is an international design competition recognizing good generative designs from leading creators and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to generative designers, algorithmic design professionals, ai-assisted design experts and parametric designers from all countries. Entries typically include algorithmic artworks, parametric architectures, generative graphics, ai-assisted illustrations, computational sculptures and procedural patterns. Awarded generative designs are published at https://dezigners.org/design-category/generative
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164413
- A' Design Award Page: https://competition.adesignaward.com/164413
- Media Showcase: https://www.designnewsroom.com/!164413
- Laureate Profile: https://dezigners.org/d/244273
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Magical Creatures AI-Generated Video Art
- Function
- AI-Generated Video Art
- Category
- Generative, Algorithmic, Parametric and AI-Assisted Design
- Discipline
- Design Strategy
- Industry
- Innovation and Design Industry
- Colors
- Black, Midnight Blue, Dark Slate Gray, Teal and Dark Cyan
- Images
- 5
- Client
- Unversity of Macau Centre for Arts and Design
The Recognition
- Laureate
- Lampo Leong, Li Lin and Yanxiu Zhao
- Country
- Macau (China)
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164413
Credits
- Team
- Lampo Leong, Li Lin and Yanxiu Zhao
- Image Credits
- Lampo Leong, 2024
Design Details
- Unique Properties
- As members of the vast array of creatures in the universe, humans must learn to understand and appreciate both the microscopic and macroscopic worlds. We share our natural resources and coexist peacefully with other visible and invisible beings, our neighbors and friends. Leveraging the rich imagination and boundless creativity, Magical Creatures reveals fascinating and familiar yet non-virtual creatures around us, inspiring humanity to continuously explore our environment and the space we inhabit.
- Inspiration
- Imagine a variety of creatures inhabiting both microcosmic and macrocosmic worlds. This work showcases whimsical and endearing colorful "friends," born from the artists’ concepts and ideas, rich imagination, expressive language, and the powerful creativity of multiple AI software.
- Research
- Humans, part of the universe’s diverse creatures, must appreciate both microscopic and macroscopic worlds. We share resources and coexist peacefully with visible and invisible beings. Using AI’s assistance and creativity, Magical Creatures unveils fascinating, familiar entities, inspiring us to explore our environment and space.
- Challenge
- This work blend traditional art and design techniques and concepts with digital and AI-generated elements to achieve imaginative creatures beyond what could be done previously by hand.
- Realization and Technology
- We started by generating the magical creatures in Adobe Firefly, then refining them through ongoing update of instructions to the AI software. Next, we used Photoshop for color adjustments and composition. We then created the animated video using Runway, followed by adding captivating visual effects in TouchDesigner. Finally, we adopted underwater sound effects, resulting in a complete AI-generated video art.
- Operation and Interaction
- This AI-generated video art could be exhibited on LED panels, TV monitors, and projections in immersive installations.
- Project Duration and Location
- This project started in Macao and The United States in 2024 and completed in 2024. The work has been exhibited in Shenzhen Art Museum in China, Contemporary Art Museum of Centre for Arts and Design at the University of Macau, Nanyang Technological University in Singapore, Elbphilharmonie Hamburg in Germany, City Center in Hangzhou and OCAT in Shenzhen, China.
- Specifications
- This design could be presented in various sizes and settings, such as video projection, LED monitor, interactive installation, prints, 3D IP sculptures, etc.
- Keywords
- AI-generated design, digital video art, immersive interactive installation, IP, Print
