Press Release
Zodiac Loong Chinese Baijiu Packaging by Chengdu Stone Design Co., Ltd Wins the Golden A' Design Award in Packaging Design
Chengdu Stone Design Co., Ltd honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Zodiac Loong Chinese Baijiu Packaging by Chengdu Stone Design Co., Ltd, designed for Jiangsu Shuanggou Distillery Co., Ltd, has been granted the Golden A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Zodiac Loong Chinese Baijiu Packaging
Zodiac Loong Chinese Baijiu is a bottle and gift box packaging for a Chinese spirit. The cap is sculpted as a Loong head, and the whiskers act as a locking mechanism that keeps the cap in place during transport and storage. The bottle is finished in Jicui, a traditional peacock green color, and is frosted and sprayed to create a matte texture. The lower part of the bottle is engraved with traditional Chinese wave patterns. The packaging marks the Year of the Loong and is intended for gifting and collecting.
About Chengdu Stone Design Co., Ltd
Stone Design, founded in 1999, focused on the Chinese wine industry for 24 years, providing liquor product system solutions, the company has a sound configuration of the whole product R & D national road, from brand strategy to product concept, from packaging design to proofing production, from sacrifice promotion to marketing help, the team has a clear division of labor, Core members have more than 10 years of experience in the alcohol industry.
Award Record
Chengdu Stone Design Co., Ltd is a winner of 2 A' Design Awards, including this recognition. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/164159
- A' Design Award Page: https://competition.adesignaward.com/164159
- Media Showcase: https://www.designnewsroom.com/!164159
- Laureate Profile: https://dezigners.org/d/358955
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zodiac Loong Chinese Baijiu Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, White, Black and Sea Green
- Images
- 5
- Client
- Jiangsu Shuanggou Distillery Co., Ltd
The Recognition
- Laureate
- Chengdu Stone Design Co., Ltd
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164159
Credits
- Team
- Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei
Design Details
- Unique Properties
- This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
- Inspiration
- With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
- Research
- Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
- Challenge
- To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
- Realization and Technology
- The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal. The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure.
- Operation and Interaction
- The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity. The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration. The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting.
- Project Duration and Location
- The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
- Specifications
- product dimensions, 200 mm x 155 mm x 330 mm
- Keywords
- Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
