Press Release
Bronze A' Design Award in Packaging Design Goes to Aokmag Nutritionals Packaging by Hangzhou Juici Brand Design Co., Ltd
Hangzhou Juici Brand Design Co., Ltd recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2025 /DesignNewswire/ Aokmag Nutritionals Packaging by Hangzhou Juici Brand Design Co., Ltd, designed for Aokmag, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Aokmag Nutritionals Packaging
Aokmag Nutritionals is a packaging design for nutritional dietary supplements. Each bottle carries a flat, abstract icon, such as an eye, a heart, a liver or a bone, to show the body part addressed or the key ingredient. Vibrant color blocks separate the icons from the text and create a clear information hierarchy, so consumers can identify each product quickly. The dark bottle protects the active ingredients from light. The label is made from recycled paper. The ridged cap improves grip and makes opening easier for older people.
About Hangzhou Juici Brand Design Co., Ltd
Hangzhou JUICI Brand Design Co., Ltd, founded in 2015, is a creative company focusing on brand image, product packaging and VI design. The company is committed to solving problems and creating value with design, enabling the development of high-quality enterprises in the country. Since its establishment, it has been intensively engaged in the field of FMCG, and enjoys a good reputation in the baking industry.
Award Record
This recognition makes Hangzhou Juici Brand Design Co., Ltd a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/163863
- A' Design Award Page: https://competition.adesignaward.com/163863
- Media Showcase: https://www.designnewsroom.com/!163863
- Laureate Profile: https://dezigners.org/d/358458
- Further Information from the Laureate: https://www.juici.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aokmag Nutritionals Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Saddle Brown, Chocolate, Gainsboro, Linen and Silver
- Images
- 5
- Client
- Aokmag
The Recognition
- Laureate
- Hangzhou Juici Brand Design Co., Ltd
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163863
Credits
- Team
- Frank Zhu, David Wang
Design Details
- Unique Properties
- This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
- Inspiration
- To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
- Research
- Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
- Challenge
- The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
- Realization and Technology
- 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation. The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
- Operation and Interaction
- 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need. The ridged design on the cap enhances friction, making it easy to open even for older people.
- Project Duration and Location
- Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
- Specifications
- product dimensions, 60 mm x 60 mm x 110 mm
- Keywords
- Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
