Press Release
Peyman Hashemi and Kayhan Turan Is Honored with the Bronze A' Design Award for Humv Liquids Plastic Container in Packaging Design
Peyman Hashemi and Kayhan Turan honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Humv Liquids Plastic Container by Peyman Hashemi and Kayhan Turan, designed for Queen Pack Design. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Humv Liquids Plastic Container
Humv is a next generation engine oil container designed for durability, efficiency, and sustainability. Inspired by military vehicles, it features reinforced grip zones for secure handling and a geometric shell for impact resistance. Made from 90 percent recycled high-density polyethylene, it reduces waste while maintaining strength. Finite element analysis enabled a 20 percent weight reduction, optimizing transport. The design withstands a 2.2 meter drop test and supports 131.4 kilograms at 50 degrees Celsius, ensuring reliability in extreme conditions.
About Peyman Hashemi and Kayhan Turan
A mechanical engineer, entrepreneur, and product designer specializing in plastic containers, this professional combines a deep understanding of engineering principles with a flair for innovative design. Renowned for their contributions to the field, they have secured over 100 registered designs globally. Their expertise extends beyond creation, encompassing the commercial production of these designs, which underscores their comprehensive grasp of the industry. This proficiency has been recognized with two Red Dot Awards in package design for 2023 and 2024, affirming their status as a leader in their field.
Award Record
This recognition makes Peyman Hashemi and Kayhan Turan a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/163082
- A' Design Award Page: https://competition.adesignaward.com/163082
- Media Showcase: https://www.designnewsroom.com/!163082
- Laureate Profile: https://dezigners.org/d/353661
- Further Information from the Laureate: https://queenpack.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Humv Liquids Plastic Container
- Function
- Liquids Plastic Container
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Dim Gray, Dark Olive Green, Silver and Gainsboro
- Images
- 5
- Client
- Queen Pack Design
The Recognition
- Laureate
- Peyman Hashemi and Kayhan Turan
- Country
- Turkiye
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #163082
Credits
- Team
- Kayhan Turan
- Image Credits
- All Images are taken by Kayhan Turan
Design Details
- Unique Properties
- Humv is a tactically inspired oil container built for durability, functionality, and ergonomic precision. The reinforced geometric shell enhances impact resistance, while the armored grip system improves handling in industrial conditions. The embossed branding eliminates adhesive labels, increasing recyclability and longevity. Available in one, five, and twenty liters, Humv is designed for precision pouring and high-volume applications in rugged environments.
- Inspiration
- The Humv engine oil container is inspired by the reinforced exteriors and tactical design of the Humvee, a vehicle known for military-grade durability and extreme performance. Engineered to withstand harsh environments, Humv translates off-road adaptability and structural resilience into a highly functional oil container. Its bold, angular form, ergonomic grip, and reinforced shell reflect power, control, and industrial efficiency.
- Research
- Humv was developed with a focus on sustainability, ergonomics, and resilience. Material analysis ensured the use of recycled HDPE. Finite element analysis optimized impact resistance. Ergonomic testing refined the grip, improving user comfort. Label elimination reduced waste by 20 percent, while grip performance increased by 30 percent and impact resistance by 15 percent. The result is a packaging solution that sets a new industry standard.
- Challenge
- Balancing military-grade strength with eco-conscious engineering was the core challenge. Reducing weight by 20 percent while preserving impact resistance required extensive finite element analysis simulations. Optimizing ergonomic handling while maintaining structural rigidity posed further design refinements. Replacing adhesive labels with embossed branding demanded precision molding adjustments, resulting in improved recyclability and streamlined production.
- Realization and Technology
- Humv is produced using advanced blow molding technology, allowing for optimized material usage and structural strength. Made from 90 percent recycled HDPE, the design reduces waste while maintaining mechanical integrity. Finite element analysis was applied to enhance impact resistance and reduce weight by 20 percent. The embossed branding method replaces labels, ensuring higher recyclability and streamlined manufacturing.
- Operation and Interaction
- The Humv container ensures precise pouring, secure handling, and efficient storage. Armored grip zones provide stability and slip resistance. Optimized weight reduces fatigue. The stackable form enhances space efficiency, while the durable design ensures long-term reliability in professional use.
- Project Duration and Location
- The Humv project began in March 2023 in Istanbul, Turkey, and was completed in February 2024. The development process involved structural engineering research, multiple prototypes, and field testing.
- Specifications
- Made from 90 percent recycled HDPE, Humv weighs 240 grams, 20 percent lighter than alternatives. Capacities: 1 liter, 5 liters, 20 liters. The 5-liter variant measures 237.95 mm wide, 98.63 mm deep, and 291.61 mm high. Passed a 2.2-meter drop test, exceeding industry standards. Withstands 131.4 kilograms at 50 degrees Celsius.
- Keywords
- Military-grade packaging, industrial oil container, Humvee-inspired design, blow molding, tactical ergonomics, recycled HDPE, finite element analysis, armored grip system, sustainable packaging, high-performance engineering.
