Press Release
Responsive Spaces Is Honored with the Golden A' Design Award for Smart Data X You Exhibition in Trade Show Architecture, Interiors, and Exhibit Design
Responsive Spaces acknowledged for trade show architecture, interiors, and exhibit design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for Smart Data X You Exhibition by Responsive Spaces, designed for ecoplus.Digital GmbH. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Smart Data X You Exhibition
Smart Data X You, From the origin of data to smart applications. This exhibition in the House of Digitalisation in Tulln, Austria, features an overall didactic concept that guides visitors through the narrative in a comprehensible way. Eight multimedia stations explain how data is created and processed. Design Studio Responsive Spaces was tasked with the creation, design and development of this immersive exhibition. They made the interconnectedness of everybody's digital environment tangible and provided visitors with low-barrier knowledge from the world of smart data utilizing interactivity.
About Responsive Spaces
Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights.
Award Record
This recognition makes Responsive Spaces a winner of 9 A' Design Awards. The awards span the editions from 2017 - 2018 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162497
- A' Design Award Page: https://competition.adesignaward.com/162497
- Media Showcase: https://www.designnewsroom.com/!162497
- Laureate Profile: https://dezigners.org/d/217352
- Further Information from the Laureate: https://t.ly/yZ_o3
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Smart Data X You Exhibition
- Function
- Exhibition
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Midnight Blue, Black, Steel Blue, Teal and Dark Slate Blue
- Images
- 5
- Client
- ecoplus.Digital GmbH
The Recognition
- Laureate
- Responsive Spaces
- Country
- Austria
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162497
Credits
- Team
- Markus Pargfrieder, Andreas Wurm, Vanessa Schlacher, Wolfgang Maier, Katharina Mayrhofer, Matthias Zauner, Nathalie Kronberger, Andrea Maderthaner, Gerold Brunner, Nazila Shamsizadeh, Daniel Kepplinger and Christian Renner and others
- Image Credits
- Image #No 1: Photographer: Florian Voggeneder Image #No 2: Photographer: Florian Voggeneder Image #No 3: Photographer: Florian Voggeneder Image #No 4: Photographer: Florian Voggeneder Image #No 5: Photographer: Florian Voggeneder Video (Link): Video & Audio: das narrativ
Design Details
- Unique Properties
- Smart Data x You - From the origin of data to smart applications. This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way. 8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data.
- Inspiration
- We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.
- Research
- The whole exhibition was curated and design based upon internal research of all topics smart data. The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine.
- Challenge
- The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition. Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors.
- Realization and Technology
- 8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other. On the software side, mainly vvvv and Unity3D have been used.
- Operation and Interaction
- For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data
- Project Duration and Location
- The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.
- Specifications
- Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.
- Keywords
- Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content
