Press Release
J.L. Segal, D. Corvin-Brittin and C. Wyman Is Honored with the Bronze A' Design Award for Santorini Convertible Crib in Baby, Kids' and Children's Products Design
J.L. Segal, D. Corvin-Brittin and C. Wyman of Storkcraft honored for baby, kids' and children's products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Baby, Kids' and Children's Products Design category for Santorini Convertible Crib by J.L. Segal, D. Corvin-Brittin and C. Wyman of Storkcraft. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Santorini Convertible Crib
Inspired by the beautiful landscapes surrounding him, Storkcraft’s own Justin L. Segal sketched the idea of the Santorini crib while vacationing with his pregnant wife. Today, Justin's first-born child, Rafaela Juliana, sleeps in this very crib that was designed specially for her. With the Santorini, Justin hopes to pass on the love that went into bringing this bespoke nursery heirloom to life. Embodying the curves of the Aegean coastline and evoking airiness and tranquility, the Santorini was born to serve as a calming presence in the nursery.
About J.L. Segal, D. Corvin-Brittin and C. Wyman
Devoted husband and father. Creative director and brand visionary. Multi-award-winning product developer. Justin L. Segal is the Vice President of Product and Brand at Storkcraft, North America's longest-standing name in baby cribs (since 1945), where he leads the Marketing and Product Development teams. Justin is a graduate of the University of Southern California (USC) Marshall School of Business with a concentration in Marketing. A passionate philanthropist, Justin and his wife, Yael, are actively involved in multiple international charitable endeavours through the Justin and Yael Segal Family Fund.
About Storkcraft
Since 1945, Storkcraft has poured its heart, passion, and expertise into crafting safe, stylish, and aspirational nursery and children’s bedroom furniture for families across North America.
Award Record
J.L. Segal, D. Corvin-Brittin and C. Wyman of Storkcraft is a winner of 1 A' Design Award, including this recognition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162409
- A' Design Award Page: https://competition.adesignaward.com/162409
- Media Showcase: https://www.designnewsroom.com/!162409
- Laureate Profile: https://dezigners.org/d/355545
- Further Information from the Laureate: https://bit.ly/santorini-crib
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Santorini Convertible Crib
- Function
- Convertible Crib
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Rosy Brown, Silver, Tan, Light Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- J.L. Segal, D. Corvin-Brittin and C. Wyman
- Country
- Canada
- Brand
- Storkcraft
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162409
Credits
- Team
- Justin L. Segal, Dashiell Corvin-Brittin and Chris Wyman
- Image Credits
- colormass GmbH, 2024.; colormass GmbH, 2024. Video Credits: colormass GmbH, 2024. Video Music: Alexey Anisimov/Music Revolution.
Design Details
- Unique Properties
- The Santorini harmonizes the unique design elements of light and airy minimalism with substantial construction. The Santorini’s key feature is its elegantly curved base, which is accentuated most in its two-tone colourways. There is a mirroring of the curves where the Santorini’s curved base meets its curved body. The crib remains open on all sides (no solid panels) to evoke a light and airy feeling for calmness in the nursery, akin to a tranquil day on the beautiful Greek island of Santorini.
- Inspiration
- The Santorini was designed to bring captivating nursery elegance to families, at a price point that is conscious of the economic pressures facing families today. Storkcraft’s own Justin L. Segal conceptualized the Santorini while admiring stunning landscapes, while vacationing with his pregnant wife. Today, Justin's first-born child, Rafaela, sleeps in the crib designed specially for her. With the Santorini, Justin hoped to pass on the love that went into creating this bespoke nursery heirloom.
- Research
- Despite the fact that the Santorini has raised Storkcraft’s standing within the design community to new levels, the Storkcraft was not regarded for its design prowess prior to the Santorini. On the contrary, Storkcraft was known more as a mass market brand with pedestrian designs. With the Santorini, Storkcraft’s mission was to design, develop, and craft its first-ever proprietary crib that would ultimately become a uniquely iconic crib that was still successful within the mainstream market.
- Challenge
- To bring the Santorini to life, the primary challenge laid within the complexities surrounding the crib’s curved joints. With the Santorini’s rounded and linear juxtaposed aesthetic, which incorporates a mirrored base and body (and joints within its bold curves), Storkcraft had to rely on designer Dashiell Corvin-Brittin and engineer Chris Wyman to not only make the Santorini a reality, but also to pass the rigorous product testing and safety standards of the juvenile furniture products sector.
- Realization and Technology
- Typically, a crib comparable to the Santorini would command a price above 1000 USD. However, the Santorini brings this form and function to families who cannot afford to spend this amount on a crib. Beyond the Santorini's aesthetic, it is GREENGUARD Gold Certified - meaning, it has been tested for over 10,000 chemicals and volatile organic compounds. The Santorini is crafted of sustainable New Zealand pine wood, and is certified by the Juvenile Product Manufacturers Association for safety.
- Operation and Interaction
- The Santorini is a 5-in-1 convertible crib. This means it is a (1) Crib, (2) Toddler Bed, (3) Daybed, (4) Full Bed with Headboard, and (5) Full Bed with Headboard and Footboard. While most other cribs require a separate purchase of a toddler guardrail, the Santorini includes a toddler guardrail to ensure that families get prolonged use out of this adaptable nursery piece. This is consistent with Storkcraft’s design ethos of ending the idea of nursery furniture being temporary and disposable.
- Project Duration and Location
- The Santorini was conceptualized on February 13, 2023, in Whistler, Canada. The first Santorini was sold on January 11, 2024, on Target.com. The Santorini was featured in Forbes on February 20, 2024. The Santorini received the Number-One New Release badge on Amazon.com on March 11, 2024. The Santorini was named Best Convertible Crib in Parents Magazine’s 2024 Best for Baby Awards, on May 30, 2024. The Santorini was named Crib Product of the Year in the Baby Innovation Awards on July 16, 2024.
- Specifications
- Crib width (left to right) - 1378 mm. Crib height (floor to top of crib) - 910 mm. Crib depth (front to back of crib) - 758 mm. Crib weight - 23.5 kg. Box length - 1478 mm. Box width - 844.5 mm. Box height - 171.5 mm. Crafted of sustainable New Zealand pine wood. Mattress support base crafted of metal. Country of origin - China. Designed in Whistler, British Columbia, Canada and Santa Cruz, California, USA. GREENGUARD Gold Certified. Certified by the Juvenile Products Manufacturers Association.
- Keywords
- Crib, Baby, Nursery, Furniture, Kids, Bedroom, Toddler, Child, Children, Family
