Press Release
Hwg Campus Lu Wayfinding System by Thomas Geissert Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Thomas Geissert honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Hwg Campus Lu Wayfinding System by Thomas Geissert, designed for Teamgeissert, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hwg Campus Lu Wayfinding System
The aim was to create a system with its own identity and originality. The signage and information system therefore has a clear design language and picks up on architectural elements of the new building. A colour concept facilitates orientation. It welcomes and informs students outside (car park, campus), guides them to the entrances and inside the buildings to the desired departments and facilities. The focus is on legibility, accessibility and recognition. A solution was developed that does not follow short-lived trends, but is durable in form and materiality.
About Thomas Geissert
Expert in creation and planning of wayfinding and orientation systems. architect and designer, graphics and archtecture, 2d and 3d design. Specialising in design of new wayfinding and orientation systems for airports, universities, offices and industrial buildings as well as touristic orientation- and information-systems such as the City of Straubing, Bavaria Germany and Grafenegg Palace Gardens, Austria.
Award Record
This recognition makes Thomas Geissert a winner of 5 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162366
- A' Design Award Page: https://competition.adesignaward.com/162366
- Media Showcase: https://www.designnewsroom.com/!162366
- Laureate Profile: https://dezigners.org/d/241226
- Further Information from the Laureate: https://bit.ly/3ZlgPLc
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Hwg Campus Lu Wayfinding System
- Function
- Wayfinding System
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Dim Gray, Lavender, Black and Silver
- Images
- 5
- Client
- Teamgeissert
The Recognition
- Laureate
- Thomas Geissert
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162366
Credits
- Image Credits
- TEAMGEISSERT
Design Details
- Unique Properties
- The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
- Inspiration
- The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
- Research
- A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
- Challenge
- Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
- Realization and Technology
- The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
- Operation and Interaction
- The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
- Project Duration and Location
- The design process started in 2015 and the implementation of the signage elements was in 2024. The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
- Specifications
- Various dimensions according to the neccessities on-site
- Keywords
- modern, contemporary, reluctant, minimal, plain, timeless
