Press Release
Sinem Halli Is Honored with the A' Design Award for Parawood Verso Wooden Wall Art in Homeware Design
Sinem Halli of Sinem Halli Design Lab acknowledged for homeware design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Parawood Verso Wooden Wall Art by Sinem Halli of Sinem Halli Design Lab, designed for NeoDeco, has been granted the A' Design Award in the Homeware Design category, A' Design Award & Competition has announced. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Parawood Verso Wooden Wall Art
Parawood Verso transforms reclaimed wood into artistic, three dimensional wall pieces using high-precision laser cutting. This process optimizes material use by repurposing positive and negative wood spaces, ensuring zero waste. The frameless design enhances the natural beauty of layered wood, creating depth and movement. More than decoration, it embodies sustainable design, turning waste into functional, elegant art. It can be displayed horizontally, vertically, or combined in different sizes for versatile wall compositions.
About Sinem Halli
Sinem Hallı is an Istanbul-based industrial designer who designs products and builds the brands around them, working across glass, food, decorative, and brand design. With a background rooted in design education at Istanbul Technical University and Politecnico di Milano, and years of designing for mass production at the Şişecam Group, she creates work that can actually be made. She has received multiple national and international awards, including the iF, German, and A' Design Awards, and was selected among Design Spirit Istanbul's "40 Designers Under 40." She speaks both design and marketing, so the two sides can understand each other.
About Sinem Halli Design Lab
Istanbul-based studio creating brand-led, sustainable objects across glass, food, decorative objects, and lighting. We design things that carry meaning and stay in use longer.
Award Record
This recognition makes Sinem Halli of Sinem Halli Design Lab a winner of 1 A' Design Award.
About the A' Decorative Items and Homeware Design Award
The A' Homeware Design Award is an international homeware design competition recognizing good homeware designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to homeware designers, product designers, industrial design studios and ceramic artists from all countries. Typical entries include tableware, lighting fixtures, cookware, decorative accessories, bathroom accessories and furniture. The awarded homeware designs are published at https://dezigners.org/design-category/homeware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/162318
- A' Design Award Page: https://competition.adesignaward.com/162318
- Media Showcase: https://www.designnewsroom.com/!162318
- Laureate Profile: https://dezigners.org/d/356500
- Further Information from the Laureate: https://bit.ly/3MD5iiw
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Parawood Verso Wooden Wall Art
- Function
- Wooden Wall Art
- Category
- Homeware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Gainsboro, Burly Wood, Rosy Brown, Tan and Peru
- Images
- 5
- Client
- NeoDeco
The Recognition
- Laureate
- Sinem Halli
- Country
- Turkiye
- Brand
- Sinem Halli Design Lab
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162318
Credits
- Team
- Sinem Hallı and Emrah Somel
- Image Credits
- Photographer: Erkan Ayan, Parawood series, 2024
Design Details
- Unique Properties
- Parawood Verso Frameless is a sustainable 3D wooden wall art series with layered wood construction and gradient coloring for depth. Unlike traditional framed designs, its frameless structure enhances immersion. What sets it apart is its zero-waste approach - crafted from repurposed offcuts of the Parawood Framed collection. Versatile in display, it can be arranged horizontally, vertically, or in customizable compositions, blending ecological responsibility with artistic innovation.
- Inspiration
- Inspired by the organic harmony of nature, Parawood Verso Frameless reflects the structure and movement of leaves. The goal was to translate this natural balance into a sustainable artwork while minimizing material waste. Repurposing surplus wood from the Parawood Framed series, the design merges ecological responsibility with craftsmanship, transforming discarded materials into functional, waste-free art.
- Research
- This research focused on sustainable design by maximizing material efficiency and minimizing waste. A prototyping-based approach with laser-cutting technology was used to refine a zero-waste production method. The study analyzed how both positive and negative spaces in wooden sheets could be utilized. No human participants were involved, as the focus was on production optimization. Results confirmed that the method eliminates waste while preserving structural integrity and aesthetics, demonstrating the potential of zero-waste strategies in product design.
- Challenge
- The main challenge was achieving zero-waste production while maintaining artistic integrity and structural stability. Precise laser-cutting was essential to create complementary pieces without disrupting visual harmony. Balancing sustainability with scalable production was another hurdle, as wood grain variations and laser-cutting constraints affected consistency. These challenges were addressed through prototyping, refining cut patterns, and optimizing layering techniques, resulting in a modular, adaptable artwork.
- Realization and Technology
- Parawood Verso Frameless is crafted using high-precision laser cutting, optimizing both positive and negative spaces for zero waste. Stained birch plywood is carefully polished and layered to create depth while preserving natural texture. To enhance sustainability, leftover materials from the Parawood Framed series are repurposed, ensuring efficiency, durability, and refined aesthetics.
- Operation and Interaction
- Parawood Verso Frameless is designed for versatility and engagement. Its layered wood structure creates a 3D effect, drawing attention to depth and natural beauty. The frameless design allows flexible display, both horizontally and vertically, or in custom compositions. The smooth, polished surface invites touch, enhancing the connection between the artwork and its surroundings. This design transforms spaces by offering a dynamic and immersive visual experience.
- Project Duration and Location
- The project commenced development in September 2022 in Istanbul, and the first prototype of the series was approved in September 2023. As of May 2024, the current version has been further developed.
- Specifications
- Our product is available in three different sizes: 521 x 356 x 50 mm 686 x 457 x 50 mm 914 x 622 x 50 mm These dimensions offer flexibility to suit various usage scenarios and spaces.
- Keywords
- wood wall art, sustainable art, parametric art, 3D panel, versatile use, Stained Birch Plywood Layers, abstract wall decor
