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Press Release

DesignNewswire · COMO, Italy ·

Reusable Foldable Cup by Kalina Gotseva Wins the A' Design Award in Sustainable Products, Projects and Green Design

Kalina Gotseva acknowledged for sustainable products, projects and green design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Reusable Foldable Cup by Kalina Gotseva has been granted the A' Design Award in the Sustainable Products, Projects and Green Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Reusable Foldable Cup

Reusable is a foldable cup designed for drinks consumed away from home. The cup collapses into a compact form that fits in a pocket or a bag. Reusable is made from food-grade silicone and BPA-free plastic, shaped by injection molding. The cup holds 250 ml and measures 87 mm in width and 122 mm in height. To open the cup, the top rim is pulled up until it locks in place. To close the cup, the rim is pushed down until it folds flat. Reusable offers an alternative to disposable cups and helps reduce waste.

Award Record

With this recognition, Kalina Gotseva is a winner of 1 A' Design Award.

About the A' Sustainable Products, Projects and Green Design Award

The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Entries typically include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. Awarded sustainable product designs are published at https://dezigners.org/design-category/sustainable-product

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Reusable Foldable Cup
Function
Foldable Cup
Category
Sustainable Products, Projects and Green Design
Discipline
Industrial Design
Industry
Sustainability
Colors
Sienna, Burly Wood, Wheat, Dark Salmon and Peru
Images
5

The Recognition

Laureate
Kalina Gotseva
Recognition
A' Design Award
Edition
2024 - 2025
Design ID
#161932

Design Details

Unique Properties
This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
Inspiration
Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.
Research
The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
Challenge
The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
Realization and Technology
The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
Operation and Interaction
The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.
Project Duration and Location
The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
Specifications
Width 87mm x Height 122mm 250 ml
Keywords
cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup

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