Lily Zhang Is Honored with the Bronze A' Design Award for Beta Backpack Camera Bag in Camera and Photography Equipment Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Beta Backpack Camera Bag by Lily Zhang has been granted the Bronze A' Design Award in the Camera and Photography Equipment Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Beta Backpack Camera Bag

This backpack has a detachable central divider. For short trips or commuting, users can place clothes and other items in the upper compartment and camera gear in the lower compartment, keeping everything organized and protected. Removing the divider creates a larger space for equipment like stabilizers or drones. The backpack features waterproof coated fabric and a flip cover to protect the main compartment from rain and splashes.

Award Record

With this recognition, Lily Zhang is a winner of 2 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.

About the A' Camera and Photography Equipment Design Award

The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://dezigners.org/design-category/photography-equipment

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/161879
• A' Design Award Page: https://competition.adesignaward.com/161879
• Media Showcase: https://www.designnewsroom.com/!161879
• Laureate Profile: https://dezigners.org/d/355778

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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