Ubo Shampoo Series by Wang Houcai Is Granted the Bronze A' Design Award in Packaging Design

Wang Houcai honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Ubo Shampoo Series by Wang Houcai, designed for Banwea Brand Design (Shanghai) Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Ubo Shampoo Series

Ubo is a packaging series for shampoo and other hair and body care products. The bottles are made of polyethylene, a material with high chemical resistance and high impact resistance that suits cosmetic and detergent products. Cut lines and surfaces shape the bottle body into an oval visual symbol that is repeated across the whole range. The cut surfaces also help the bottle rest comfortably in the hand. A pump head is opened and pressed to dispense the product. The simple form supports quick recognition.

About Wang Houcai

Banwea Design is a comprehensive brand creative agency with design as its core, and has served more than 100 domestic and foreign brands so far. Services include brand strategy, brand design, shape design and development, product packaging and visual animation and other full-process solutions, dedicated to many industries such as fast-moving consumer goods, beauty industry, fashion industry, etc. Banwei has a creative and enthusiastic design team, won the Red Dot Awards, IF Design awards, Muse Design Awards, IDA, Pentawards and other international design awards, and established in-depth cooperative relationships with many companies. We believe that this is a combination of art and science.

Award Record

Wang Houcai is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/161666
A' Design Award Page: https://competition.adesignaward.com/161666
Media Showcase: https://www.designnewsroom.com/!161666
Laureate Profile: https://dezigners.org/d/349995

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Ubo Shampoo Series
Function: Shampoo Series
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Gainsboro, Gray, Tan, Dim Gray and Rosy Brown
Images: 5
Client: Banwea Brand Design (Shanghai) Co., Ltd.

The Recognition

Laureate: Wang Houcai
Country: China
Recognition: Bronze A' Design Award
Edition: 2024 - 2025
Design ID: #161666

Credits

Image Credits: Image #No1 Designer Wang Houcai, ubo, 2024. Image #No2 Designer Wang Houcai, ubo, 2024. Image #No3 Designer Wang Houcai, ubo, 2024. Image #No4 Designer Wang Houcai, ubo, 2024. Video Credits: Wang Houcai, 2024

Design Details

Unique Properties: Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Inspiration: Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Research: In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Challenge: How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Realization and Technology: pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Operation and Interaction: Open the pump head and press to use
Project Duration and Location: The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Specifications: size: Shampoo Regular: 79mm × 68mm × 218mm (525g) Shampoo High capacity: 86mm × 75mm × 236mm (800g) Body lotion: 62mm × 53mm × 172mm (228g) Hair mask: 95mm ×88mm ×70mm (350g)
Keywords: Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo