Press Release
Icy Helsinki Receives the A' Design Award for Gothic Delicacy Cookie in Generative, Algorithmic, Parametric and AI-Assisted Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Icy Helsinki for generative, algorithmic, parametric and ai-assisted design
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Gothic Delicacy Cookie by Icy Helsinki, designed for Icy Design Oy, has been granted the A' Design Award in the Generative, Algorithmic, Parametric and AI-Assisted Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Gothic Delicacy Cookie
Gothic Delicacy is a macaron designed around a Gothic visual theme. The shells are black, colored with food-grade activated charcoal, and made from finely ground almond flour, confectioner's sugar and aged egg whites. Sharp almond pieces and bronze-toned peaks form the decoration, giving the small dessert a dramatic appearance. The concept was first developed with an artificial intelligence image platform and then produced by hand. Each macaron is held in place inside a matte black box, which protects the shape and the surface until the box is opened.
About Icy Helsinki
Icy Design created brand identities, design consepts and visual ideas. I´We are located in Helsinki, Finland. dedicated to crafting innovative and captivating visual solutions. With a focus on pushing boundaries and creating memorable experiences, our team combines artistic flair with technical expertise to deliver exceptional results. From graphic design and branding to digital media and beyond, Icy Design Oy is committed to exceeding client expectations and leaving a lasting impression. Connect with us to bring your vision to life in the most captivating way possible.
Award Record
Icy Helsinki is a winner of 1 A' Design Award, including this recognition.
About the A' Generative, Algorithmic, Parametric and AI-Assisted Design Award
The A' Generative Design Award is an international design competition recognizing good generative designs from leading creators and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to generative designers, algorithmic design professionals, ai-assisted design experts and parametric designers from all countries. Entries typically include algorithmic artworks, parametric architectures, generative graphics, ai-assisted illustrations, computational sculptures and procedural patterns. Awarded generative designs are published at https://dezigners.org/design-category/generative
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161513
- A' Design Award Page: https://competition.adesignaward.com/161513
- Media Showcase: https://www.designnewsroom.com/!161513
- Laureate Profile: https://dezigners.org/d/355057
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gothic Delicacy Cookie
- Function
- Cookie
- Category
- Generative, Algorithmic, Parametric and AI-Assisted Design
- Discipline
- Design Strategy
- Industry
- Innovation and Design Industry
- Colors
- Black, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Icy Design Oy
The Recognition
- Laureate
- Icy Helsinki
- Country
- Finland
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161513
Credits
- Image Credits
- Macarons was generated through the AI platform Midjourney, with creative direction and digital composition by the design team. The visual representations were crafted to reflect the conceptual design and may not depict actual edible products. As ai-generated images, they are a product of algorithmic composition and do not require traditional photo credits. However, the intellectual property rights for the images are retained by the creators or the entity that commissioned the work.
Design Details
- Unique Properties
- Macaron inspired design stands as a defiant juxtaposition of the macabre and the gourmet, a culinary paradox designed to intrigue, tantalize, and unsettle. This creation dares to confront the traditional, dainty image of the macaron with an audacious aesthetic. Each element of its construction defies expectation: the pitch-black shells, the menacingly sharp almond 'teeth', and the bronze-kissed peaks that suggest a beastly form.
- Inspiration
- Macaron inspired cookies draws from a rich tapestry of artistic and cultural references that celebrate the beauty of the Gothic era and the allure of the enigmatic. The stark black hue of the macarons' shells could be traced back to the Gothic architectural masterpieces, echoing the powerful and somber stone of medieval cathedrals.
- Research
- Further exploration was conducted into the evolution of dessert-making and presentation, noting how visual appeal enhances the gastronomic experience. The project drew insights from modern consumer behavior studies, which indicate a growing demand for unique dining experiences that engage all senses and provoke conversation.
- Challenge
- The creative and research challenge for the Gothic Delicacy macarons project was multifaceted, combining the art of patisserie with the thematic depth of Gothic aesthetics. The team faced the primary challenge of translating the dark, intricate beauty of Gothic art into a small, edible format that is traditionally sweet and brightly colored.
- Realization and Technology
- macarons was initially conceptualized through the imaginative capacity of an ai, specifically utilizing the Midjourney platform. This technology served as the digital atelier, sculpting the intricate design details and proposing a gothic visual feast that intersects the past with futuristic nuances. Translating from digital concept to edible reality, the actual macarons were crafted using traditional materials with a twist. The shells, renowned for their smooth tops and ruffled feet, were composed of finely ground almond flour, confectioner's sugar, and aged egg whites, achieving a lustrous black with food-grade activated charcoal. This provided a stark canvas for the ornamental elements.
- Operation and Interaction
- The operation, flow, and interaction of the Gothic Delicacy macarons begin with the visual intrigue they command upon first glance. Each macaron invites a tactile interaction, encouraging the observer to not only view but to pick up and explore the textures and contrasts embodied in its design. Upon interaction, the macaron provides a sensory experience. The flow from visual admiration to the act of consumption is seamless, with the striking aesthetic prompting curiosity about the flavors hidden within.
- Project Duration and Location
- Macarons are the product of extensive research into the intersection of culinary arts and design aesthetics. The research phase delved into historical gothic art and architecture for visual inspiration, examining the defining characteristics of the style: its emphasis on dramatic intensity and intricate details.
- Specifications
- The packaging of these Gothic-inspired treats is designed to match the elegance and drama of the macarons themselves. The macarons are housed in a sleek, matte-black box that exudes sophistication. The box is structurally designed to secure each macaron in place, preventing movement and ensuring the integrity of the design upon opening. This attention to detail in packaging guarantees that the visual impact is as striking as the macarons themselves.
- Keywords
- macaron, cookie, food, horror,
