Press Release
Luar Armchair by Lattoog Receives the Silver A' Design Award in Furniture Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Lattoog for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Furniture Design category for Luar Armchair by Lattoog. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Luar Armchair
The Luar armchair is the result of a transformation into a piece of furniture of the iconographic stone sidewalk patterns of Copacabana Beach in Rio de Janeiro, the designers' hometown. The armchair presents a composition of contrasts: Wood, with all its slenderness and transparency, contrasts with upholstered elements that are robust, soft and comfortable. Its shape comes from a technique that the companies Lattoog and Schuster have researched over ten years. Pressed wood micro laminates that allow seamless, curvilinear, and highly resistant structures, with optimal use of the material.
About Lattoog
Lattoog is a carioca company specialized in design founded by architect and urban planner Leonardo Lattavo and self-taught designer Pedro Moog. The name Lattoog is a fusion of the surnames of the two partners - Lattavo and Moog - and synthesizes the creative process of the duo: The conjunction of ideas from two minds, two different backgrounds, two distinct creative processes that share the desire to express Rio and Brazilian culture through the practice of design.
Award Record
This recognition makes Lattoog a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161184
- A' Design Award Page: https://competition.adesignaward.com/161184
- Media Showcase: https://www.designnewsroom.com/!161184
- Laureate Profile: https://dezigners.org/d/354714
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Luar Armchair
- Function
- Armchair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Gray, Gray, Dim Gray, Light Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Lattoog
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161184
Credits
- Team
- Leonardo Lattavo, Lattoog, Pedro Moog, Lattoog, Sofia Backx, Lattoog, Wilson Schuster, Schuster Moveis and Mila Rodrigues
- Image Credits
- Lattoog, 2024.
Design Details
- Unique Properties
- We sought to apply to this armchair a technique that we have explored and refined over the last ten years with pressed wood microlaminates that allow seamless curvilinear, slender and very resistant forms, with optimal use of the raw material. Here, we bring a composition of contrasts: wood with all its slenderness and transparency contrasting with upholstered elements, seat and back, that are rich, soft and comfortable.
- Inspiration
- The Luar armchair was born as a result of a three dimensionalization exercise of preexisting and very valuable graphic patterns within the creative process of Lattoog designers: the iconographic modular designs of the stone sidewalks on the shores of Ipanema and Copacabana beaches in Rio de Janeiro, hometown of the designers of this piece. This armchair receives a romantic name in Portuguese: Luar, which means Moonlight in English.
- Research
- A very present focus of study in the work of the design studio that created this armchair has been the transformation of urban elements and icons into pieces of furniture. In general, the main reference is Rio de Janeiro, the designers' hometown. Its construction technique was developed in partnership with the manufacturer and has been constantly refined during the last ten years: Pressed wood microlaminates that allow seamless curvilinear, slender and very resistant forms, with optimal use of the raw material.
- Challenge
- The process of redesigning the iconographic geometry of the sidewalks of Copacabana and Ipanema beaches, and its subsequent three dimensionalization, served as the core of the creative exercise that resulted in the design of the Luar armchair. One of the biggest challenges was transforming these two dimensional shapes into three dimensional forms that provided good ergonomics.
- Realization and Technology
- Curved microlaminated brazilian wood tauari, recycled pet upholstery. Tauari is one of 22 alternative wood species whose use has been encouraged by the Brazilian Institute of The Environment and Renewable Resources, Ibama, for the manufacture of furniture.
- Operation and Interaction
- The Luar armchair is an indoor furniture designed to enhance and bring to homes two of Rio de Janeiro's main urban icons: the Copacabana and Ipanema beach stone sidewalks.
- Project Duration and Location
- The project started in January 2023 in Rio de Janeiro and was launched in March 2024 at the Sao Paolo Design Week.
- Specifications
- dimensions: width 940mm x depth 920mm x height 740mm weight: 19,00 kg dimensions of the recycled paper packaging: width 990mm x depth 970mm x height 790mm
- Keywords
- armchair, wood technique, wood, brazilian design, curved wood, certified wood, sustainable, upholstery, ergonomic
