Press Release
Henry Moore Exhibition Visual Identity by Yuxin Feng Receives the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Yuxin Feng for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Henry Moore Exhibition Visual Identity by Yuxin Feng, designed for Feng Yuxin Design, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Henry Moore Exhibition Visual Identity
The visual design for the Henry Moore exhibition showcases a comprehensive approach, featuring traditional materials such as posters and tickets. Additionally, a unique collection of cultural and creative products has been designed exclusively for the exhibition. This collection includes children's pencils and drawing books inspired by Henry Moore's iconic sculptures. By transforming his sculptural works into engaging drawing books, the designs aim to spark creativity and imagination in children, making art more accessible and interactive for younger audiences.
About Yuxin Feng
Wenwen Qian is a lecturer at Nanjing University of the Arts and serves as Deputy Director of the International Centre for Peace Art. He holds both bachelor’s and master’s degrees in Art Design from Nanjing University of the Arts, specializing in visual communication. His work integrates academic research with professional design practice, contributing to the development and international dissemination of design knowledge. His design projects have been recognized by major international competitions, including the iF Design Award (Germany, 2025), Red Dot Design Award (Germany, 2024), A’ Design Award, Bronze (Italy, 2024), and the International Design Awards, Gold (USA, 2024).
Award Record
This recognition makes Yuxin Feng a winner of 2 A' Design Awards. The awards were granted between the 2023 - 2024 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/161057
- A' Design Award Page: https://competition.adesignaward.com/161057
- Media Showcase: https://www.designnewsroom.com/!161057
- Laureate Profile: https://dezigners.org/d/349724
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Henry Moore Exhibition Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Gainsboro, Dim Gray, Dark Slate Gray and Snow
- Images
- 5
- Client
- Feng Yuxin Design
The Recognition
- Laureate
- Yuxin Feng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #161057
Credits
- Image Credits
- Photographer Yuxin Feng, 2023
Design Details
- Unique Properties
- This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging.
- Inspiration
- The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability.
- Research
- By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products.
- Challenge
- The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products.
- Realization and Technology
- The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials.
- Operation and Interaction
- The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated.
- Project Duration and Location
- The project starts in July 2021 and ends in August 2021 in Nanjing, China
- Specifications
- Minimum height of the logo: 10 mm
- Keywords
- Logo, Art, Graphic design
