Press Release
Orico Training Center Corporate Office by Nobuaki Miyashita Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Nobuaki Miyashita of Mr Studio acknowledged for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Orico Training Center Corporate Office by Nobuaki Miyashita of Mr Studio, designed for Orient Corporation. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Orico Training Center Corporate Office
Orico Training Center is a major consumer credit company with more than 110 million cardholders. The plan is to renovate and adapt their own training center to modern values and programs, which has deteriorated after its construction more than 30 years ago. To make the CI of Orico's felt throughout the space, the design is based on a VI using Credit Card as a motif. The eight training rooms are each designed with a theme based on the different types of credit cards issued by Orico, such as Gold, Platinum, and Black Card to embody the unique worldview of each credit card.
About Mr Studio
An architectural firm based in Japan that designs various types of buildings, including residential homes, commercial facilities, hotels, offices, factories, and schools.
Award Record
Nobuaki Miyashita of Mr Studio is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/160308
- A' Design Award Page: https://competition.adesignaward.com/160308
- Media Showcase: https://www.designnewsroom.com/!160308
- Laureate Profile: https://dezigners.org/d/353711
- Further Information from the Laureate: https://prtimes.jp/main/html/rd/p/000000061.000084623.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Orico Training Center Corporate Office
- Function
- Corporate Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Olive Drab, Gray, Dark Gray and Dark Khaki
- Images
- 5
- Client
- Orient Corporation
The Recognition
- Laureate
- Nobuaki Miyashita
- Country
- Japan
- Brand
- Mr Studio
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160308
Credits
- Image Credits
- #5: Photographer Nobuaki Miyashita, Variations, 2021
Design Details
- Unique Properties
- To ensure that trainees can fully experience Orico's identity throughout the space, the design of guest rooms and common areas incorporates partitions that replicate the precisely defined shape of a credit card (including the corner radius and thickness), creating a multi-layered separation. The signage for room numbers and floor information employs the credit card-specific international standard font (Farrington 7B) for its design.
- Inspiration
- Credit cards are typically categorized into ranks such as normal, gold, and platinum, and there are also numerous cards specialized for hobbies like travel and dining. We drew inspiration from the unique worlds each of these individual cards connects to, each differing from the next. We attempted a design that expresses the different worldviews, or infinite universes, that just one card can unfold.
- Research
- Research Objective: To innovate the spatial image at low cost while utilizing existing RC structures and facilities such as air conditioning systems. Result: A space filled with identity was completed by reflecting Orico's VI in the design. Impact: It was renovated as a training facility with high employee satisfaction.
- Challenge
- We feared that creating complete individual spaces for each of the eight people in a single room would cut off communication. Inspired by the traditional Japanese architectural techniques of Fusuma and Shoji which allow for the presence to be felt while blocking the line of sight in a large room, a partition motif based on credit cards was devised to achieve this.
- Realization and Technology
- The card partition walls are designed to detach from the ceiling and floor, creating a cantilevered structure that makes them appear to float lightly, expressing a dynamism as if countless cards are freely sliding and moving within the space. The ceiling gap also serves to comply with building codes for natural smoke extraction. Lighting uses a 50φ glare-less type to reduce its presence, making the card surfaces vividly stand out.
- Operation and Interaction
- Orico's training is planned in a shared room for eight, using card-type partitions in private areas to ensure privacy. In response to COVID-19, Orico has adapted the design to allow the center's use as both a satellite and touch-down office. This included enlarging individual desk spaces, incorporating task lighting, and selecting chairs with casters designed for extended periods of desk work, enhancing both functionality and comfort.
- Project Duration and Location
- This project was completed in March 2021. The planned location is situated in a tranquil residential area in Tokyo, adjacent to lush green parks and university campuses.
- Specifications
- Site area: 1,143.85 m2 Building area: 758.56 m2 Total floor area: 2,397.59 m2 Number of floors: Basement 1 floor, Ground 4 floors B1 floor: 126.64 m2 1st floor: 382.21 m2 2nd floor: 434.84 m2 3rd floor: 306.59 m2 4td floor: 306.59 m2 Height: Maximum height 17.75 m Structure: RC
- Keywords
- Credit card,Accommodation,Training center,Interior design,Japan
